TikTok has published a new travel marketing playbook, which is designed to help travel-related businesses tap into the rising interest in holidays in the app.
Indeed, TikTok says that 96% of its users are in the market for travel experiences, and 77% of them say that the app has played a role in their most recent travel purchases.
With that type of engagement, it makes sense for travel marketers to be looking TikTok’s way, and the new 25-page playbook, which you can download here (with email sign-up) provides a range of research notes and pointers to help maximize your efforts.
First off, the report looks at overall engagement trends in the app, underlining its growing relevance as a key connection platform.
The report also looks at key travel trends in the app, and the types of holidays TikTokers are looking for.
![TikTok Travel Marketing Playbook](https://www.socialmediatoday.com/imgproxy/GEHKuJ45Z68SUW9zLBMu8IF6SYtyKHHXQp3yi0aNTQU/g:ce/rs:fill:700:383:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva190cmF2ZWwzLnBuZw.jpg)
There’s also a range of tips on the types of travel content users are consuming:
![TikTok Travel Marketing Playbook](https://www.socialmediatoday.com/imgproxy/cFCVDFC-LawHy487JaOuIY50kn8YYV4A5DfIgp2U1GA/g:ce/rs:fill:700:321:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva190cmF2ZWw0LnBuZw.jpg)
And more specific campaign inspiration points, more aligned with your business offerings:
![TikTok Travel Marketing Playbook](https://www.socialmediatoday.com/imgproxy/0sbwDRFtp2PvmQwItwauaP6WINpmSwzLJzP9K6MMlOU/g:ce/rs:fill:700:370:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva190cmF2ZWw2LnBuZw.jpg)
There are also case studies, ad type tips, and an overview of how and when to use each element.
![TikTok Travel Marketing Playbook](https://www.socialmediatoday.com/imgproxy/DUgLrbs_nUjcxJLydZed3J-Cz8cwsnhhy6mW4QL0XvE/g:ce/rs:fill:700:359:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva190cmF2ZWw1LnBuZw.jpg)
There’s a heap in here for travel marketers, and it’s worth a look, even if you do have to give up your email address and risk future TikTok marketing promotions as a result.
You can access the full TikTok Travel Marketing Playbook here.