The personalities of MovieTok are not critics in the traditional sense. Their upbeat videos earn them contracts with Hollywood studios in addition to the devotion of movie lovers. These accounts offer a sampling of the new breed of movie reviewers.
Name: Juju GreenAge: 31Followers: 3.4 millionSpecialty: Easter eggs and red carpet interviewsPast Clients: Disney, Universal, Warner Bros., ParamountBefore TikTok: Worked as an advertising copywriterMovie Hall of Fame: “Her” (2013)
Name: Maddi KochAge: 22Followers: 3 millionSpecialty: Movies you might have missedPast Clients: Peacock, Hulu, Amazon Prime Video, Paramount+Outside of TikTok: Studying finance at Virginia TechMovie Hall of Fame: “What Happened to Monday” (2017)
Name: Cameron KozakAge: 21Followers: 1.5 millionSpecialty: News and analysisPast Clients: A24, Neon, PeacockOutside of TikTok: Studying film production at Oakland University in MichiganMovie Hall of Fame: “Whiplash” (2014)
Name: Monse GutierrezAge: 26Followers: 1.4 millionSpecialty: HorrorPast Clients: Neon, Amazon Prime VideoBefore TikTok: Worked as a substitute teacherMovie Hall of Fame: “Pan’s Labyrinth” (2006)
Name: Joe AragonAge: 33Followers: 931,000Specialty: Monthly movie guidesPast Clients: A24, Peacock, Apple, Lionsgate, HuluBefore TikTok: Worked for an insurance companyMovie Hall of Fame: “Anything by David Fincher”
Name: Megan CruzAge: 34Followers: 535,000Specialty: Women filmmakersPast Clients: Disney, Warner Bros.Before TikTok: Worked in restaurantsMovie Hall of Fame: “Jennifer’s Body” (2009)
Name: Bryan LuciousAge: 31Followers: 387,000Specialty: HorrorPast Clients: A24, Sony Pictures, Hulu, MGM+, Peacock, NetflixOutside of TikTok: Works for a tech companyMovie Hall of Fame: “Twister” (1996)
Name: Seth Mullan-FerozeAge: 24Followers: 256,000Specialty: Audience polls, art house and foreign cinemaPast Clients: Mubi, Lionsgate, StudioCanal, HBOOutside of TikTok: Works as an online personal trainerMovie Hall of Fame: “Persona” (1966)