If you’re in the market for a new camera, Amazon’s sale events are some of the best times of the year to shop. This year, we’re extra lucky, as Amazon has added an additional sales event to the calendar, Prime Big Deal Days, which lands on October 10-11 2023.
During Amazon’s events, you’ll often see a range of discounts across mirrorless, DSLR, action cams and compacts, so whatever you’re looking for, there are great deals to be found. While the event hasn’t kicked off just yet, there are already some bargains to be had, here are the best that we’ve found so far.
Best early Prime Day mirrorless camera deals
$1198 $1400 Save $202
The Sony A6600 is a compact APS-C powerhouse that’s perfect for photo and video shooters alike. With 14% off, it’s a real bargain.
$1999 $2499 Save $500
Now that the Mark II is out, Canon’s original R6 can be had for significantly less money, and it’s still a top-notch performer.
Pocket-lint
$1399 $1499 Save $100
Canon’s flagship APS-C body is a speedy shooter that’s perfect for sports and wildlife photography. With a healthy discount, it’s all the more tempting.
$3599 $3899 Save $300
If you’re looking for a serious professional tool, the EOS R5 might be the one for you. It offers video recording at 8K resolution and 45MP stills at up to 20fps, it’s a beast.
Whether you’re a seasoned professional or a smartphone shooter looking to take your photography to the next level, mirrorless cameras are the way to go. These cameras offer interchangeable lenses and the best photo and video specifications around.
The Prime Day sale often brings big discounts for mirrorless camera bodies, as well as lenses and accessories, so it’s a great time to shop if you’re in the market for an upgrade.
We’ve seen discounts on everything from stealthy little Micro Four Thirds bodies to professional full-frame workhorses like the Canon EOS R5. So no matter if you’re looking for the ultimate in performance or an affordable snapper that won’t break the bank, there’s a good chance you’ll find something suitable in the Prime Day sale.
Best early Prime Day compact camera deals
Panasonic
$635 $700 Save $65
The handy little ZS200 from Lumix has a massive 24-360mm zoom lens built right in, so you can always get the perfect framing.
Compact cameras are ideal for travel, as you can slip one into your bag and barely notice the weight. They don’t have interchangeable lenses, which is limiting in some regards, but it also means that you don’t need to pack a selection of lenses, which adds bulk and weight to your luggage. Instead, compacts typically feature an integrated zoom lens, so you can cover a wide range of focal lengths using only the built-in zoom.
Sony has been pushing the idea of compact cameras as vlogging and content creation tools, and it’s an idea that’s starting to catch on. When you’re out in the field trying to shoot a YouTube video or TikTok, you don’t necessarily want a large professional-grade camera, you might prefer something smaller, with easier settings, and the new breed of compact vlogging cameras are designed for exactly that.
Best early Prime Day action and 360 camera deals
$249 $450 Save $201
Now that it’s a couple of generations old, the GoPro Hero 10 Black is an absolute bargain – and it still performs with the best of them.
$229 $349 Save $120
If you can do without the extreme slow motion of the Hero 10, the GoPro Hero 9 Black is an even better deal.
$299 $399 Save $100
DJI’s modular marvel is one of the tiniest action cameras around, but it doesn’t skimp on the features.
Action cameras are wonderful, they’re lightweight, compact, durable and waterproof – all while being able to capture some surprisingly high-fidelity visuals. If you’re taking a trip this summer, an action camera could be the perfect companion.
As the name suggests, they’re designed for action-packed activities like mountain biking, skiing and surfing. If you partake in any of these hobbies, an action camera is pretty much a necessity. These days most models come with highly advanced image stabilisation built in, so your footage looks buttery smooth, even as you hurtle down the side of a mountain.
There are always excellent action camera deals during Amazon’s sales events, so it’s a great time to pick one up. We’ve found deals on GoPro models, as well as options from DJI and Insta360.
How did we choose these camera deals?
When picking out the best Prime Day camera deals, we take a lot of things into consideration. We don’t include just any old camera, we stick to trusted models that are capable of producing excellent visuals. You won’t find any no-name brands here, just exceptional cameras from the best in the business, most of which we’ve tested in-house at Pocket-lint.
We also take into account historical pricing, so you can be sure that you’re getting a model that’s actually discounted, not just something that’s selling for its normal price with a sale sticker slapped on it. It’s impossible to include everything, but we try to pick out models that will suit a wide range of users, from professionals to hobbyists, aspiring content creators and everyone in between.
FAQ
Q: When is the next Prime Day event?
The next Prime Day event, which is the second of 2023, is called Prime Big Deal Days. It will be taking place on 10-11 October 2023, offering one more chance to score some savings before Black Friday.
Q: Do you have to be a Prime member?
Prime Day is one of the benefits of being a Prime Member, and if you want access to the very best deals, you’ll need to sign up for a membership.
While some discounts are sure to appear on other sites, and some discounts are open to all buyers on Amazon, the most exciting deals, lightning deals and limited items are only available to Prime members.
FAQ
Q: When is Prime Day 2023?
Amazon has now confirmed that Prime Day will be taking place on July 11-12 2023. The main event is 48 hours, as usual, but there are already deals live, and we’re expecting more in the lead-up to the big day.
The middle of the year makes a lot of sense for Amazon, as it naturally balances with the Black Friday sales which tend to take place around six months afterwards.
Last year we also got an additional sale, called Prime Early Access, which took place around six weeks before Black Friday, providing another discounted shopping opportunity. That was on 11-12 October 2022.
Q: Do I need to be a Prime member?
If you want to take advantage of all the great discounts on offer, it’s an exclusive event for Prime subscribers. That means you’ll need to get yourself Amazon Prime to get access to the best prices on the day. If you’re not already a Prime Member, there’s a 30-day trial, so you can sample the benefits – free and fast delivery, Prime Video, Prime Music, Prime Reading and more.
Q: What devices are discounted for Prime Day?
During Amazon’s events, there are usually discounts across a range of manufacturers including Canon, Panasonic, Sony and more.
Panasonic’s mirrorless offerings saw a multitude of discounts during last year’s sale, as did Olympus gear.
If you’re looking for something a little more rough and ready, GoPro and DJI action cameras are likely to see discounts, too.
We’ll be updating this page as we find more deals, so be sure to keep checking back for the best offers.
