The Parentinc acquires maternity brand Motherswork as it eyes IPO

Parent-tech business The Parentinc, which runs media brand theAsianparent, revealed its purchase of Motherswork, a high-end retail brand for mum, child, and children’ items, for an unrevealed amount the other day (January 18).

The purchase indicates a turning point for The Parentinc as the business placements itself on a trajectory in the direction of a going public (IPO) by strengthening its dedication to constructing a self-reliant web content, area, and business community for moms and dads in Southeast Asia.

While The Parentinc has actually developed amazing success online, Motherswork will certainly play an essential function in broadening the business’s offline existence by opening much more Motherswork shops in crucial markets in the area, consisting of Vietnam, where The Parentinc’s homegrown brand, Mom’s Selection, will certainly be dispersed solely by Motherswork.

Motherswork presently runs 2 shops in Singapore, paired with existence in chain store, as well as 10 shops in China. The business supplies a curated choice of over 300 being a parent brand names, with the special circulation of 20 brand names consisting of Avent, Joolz and Stokke.

While we have actually done a significant task of catching the hearts and minds of the on the internet market, 70 percent of retail in Southeast Asia is still primarily done offline. That’s why we are really delighted to have our very own brand shops with this purchase as it will certainly even more improve our web content to area to commerce service version, which few business have actually managed effectively.

— Roshni Mahtani Cheung, Team Chief Executive Officer and Owner of The Parentinc

Roshni Mahtani Cheung, the Team Chief Executive Officer and Owner of The Parentinc, includes that the business likewise plans to bring its offering of media services to every one of its companions at Motherswork to “improve the lives of mums and help them raise happy, healthy, and confident kids”.

The Parentinc has actually increased over US$ 38 million to day

Roshni initially established the Asianparent as a parenting blog site in 2009. For many years, the Asianparent has actually expanded from a parenting blog site to an international business that offers sources for a neighborhood of over 30 million moms and dads throughout 7 Southeast Oriental markets, consisting of Singapore, Indonesia, Thailand, and the Philippines.

In 2019, it released its very first D2C brand Mom’s Selection, which supplies secure, all-natural, and Halal items for maternity, nursing, child treatment, and house usage. In 2022, the strong obtained Webtretho, Vietnam’s biggest on the internet area system for females.

To day, The Parentinc has actually increased over US$ 38 million, with an evaluation of US$ 140 million as of its Collection D financing round back in 2022. The company’s capitalists consist of East Ventures, JD.com, Tigris Resources, Vertex Ventures, and WHG Holdings.

Included Photo Credit History: The ParentInc