With YouTube’s recent announcement, your YouTube Shorts content has the potential to earn more views than ever before. YouTube is updating how it counts views on YouTube Shorts, the platform’s short-form video section with a 60-second or less format, starting on March 31. Views will now count instantly when a Short video is played or replayed, meaning even if a user scrolls past a video within a few seconds of it playing, it still counts as a view. This change aligns YouTube with platforms like Instagram and TikTok in how they calculate views for short-form videos.
This update was made in response to feedback from creators who expressed a desire to know how often their Shorts were being seen, not just how many people watched a substantial portion of a Short. This deeper understanding of Shorts performance can help creators inform their content strategy. YouTube will also track “engaged views,” which counts the number of views from people who watch a Short for a certain length of time. Earnings and eligibility for the YouTube Partner Program, YouTube’s monetization path, will be based on engaged views.
For entrepreneurs, more engaged views could mean higher earnings. Since the launch of YouTube Shorts in 2021, over one in four creators in the YouTube Partner Program have been able to earn money through the platform. On average, creators earn between $0.03 and $0.07 per 1,000 views on a Short. For example, attorney and personal finance expert Erika Kullberg noted that her top 10 YouTube Shorts generated millions of views but yielded less pay compared to her longer-form videos with similar views.
YouTube Shorts has an average of 70 billion daily views and has allowed creators to monetize their short-form content effectively. By leveraging the new view counting system for Shorts, creators can potentially increase their earnings and reach a wider audience on YouTube.
Source link
