The indie romantic-comedy You, Me & Her will likely be the first movie to make the most of a brand new experimental digital and advertising and marketing platform provided by The Fithian Group that may match producers and filmmakers instantly with theaters with out having to associate with a standard distributor.
The Fithian Group was based late final 12 months by John Fithian — who headed up the Nationwide Affiliation of Theatre House owners for practically twenty years — alongside two of his longtime lieutenants at NATO, Patrick Corcoran and Jackie Brenneman.
Earlier this month, the consulting agency introduced Attend, its new distribution and advertising and marketing market that’s in its experimental Alpha growth section. The purpose of Attend is to match a film resembling You, Me & Her with the proper make-up of cinemas based mostly on numerous knowledge. A filmmaker will add numerous knowledge into the platform, which can use AI to decide the place finest the film may carry out.
The platform has endorsed by a weighty listing of practically 100 filmmakers and producers together with Damien Chazelle, Patty Jenkins, Sean Baker and Lorenzo de Bonaventura.
You, Me & Her, about whether or not a whether or not a ménage à trois can save a wedding, is directed by Dan Levy Dagerman from a script by his real-life spouse, Selina Ringel, who additionally stars in the movie alongside Ritesh Rajan and Sydney Park. Roberto Aguire, Marianna Burelli, Graham Sibley and Anna Campbell co-star.
“We tell stories inspired by our lives. This film was sparked by a moment that made me question my sexuality, societal conventions, and honesty in relationships, which, needless to say, was quite a journey to experience with your husband [Dagerman]” mentioned Ringel.
As theater operators proceed to endure from a scarcity of product due to manufacturing delays brought on by the pandemic and the labor strikes, Attend is designed to develop the annual theatrical launch slate by providing exhibitors mid-range motion pictures which have all however disappeared from cinemas, worldwide motion pictures searching for a home launch, and impartial motion pictures that usually obtain restricted theatrical launch however may achieve broader audiences by data-driven theater choice, scheduling and advertising and marketing.
The Fithian Group is working with the assist of The Vista Group and its main applied sciences to develop the platform.
“We believe there is an enormous opportunity to rethink the way movies reach theaters and the way movies reach audiences,” says Brenneman. “Attend permits for an unprecedented collaboration between filmmakers, theater homeowners and entrepreneurs in increasing the attain of theatrical moviemaking. With You, Me & Her, and Dan and Selina’s embrace of experimentation, we expect we have now a super challenge to construct the instruments that may turn out to be Attend.
