As social media platforms continue to mirror each other, it’s crucial for creators and brands to understand which platform can deliver better results. This analysis compares Threads and X to determine which platform drives more engagement and provides insights for optimizing content strategy.
Our data scientist analyzed 10.2 million posts on Threads and X using Buffer throughout 2024. We measured engagement rates, trends, and strengths to provide valuable insights for creators and brands to make informed decisions.
Threads emerges as the clear leader in overall engagement, with a median engagement rate of 6.25%, surpassing X’s 3.6%. This shows that Threads drives 73.6% higher engagement rates on average, making it an ideal platform for maximizing interactions per post.
Threads’ success can be attributed to factors such as lower saturation, engagement-oriented algorithms, and a community-first approach. Despite being a newer platform, Threads has shown consistent growth and higher engagement rates than X.
On the other hand, X remains a reliable platform for concise, high-impact content related to trending topics and real-time relevance. It provides a stable space for timely content and threaded stories.
To maximize engagement on Threads, creators should post consistently, foster conversations, engage with comments, and experiment with tags. For X, focusing on trending topics, mastering hooks, keeping content concise, and leveraging retweets are key strategies for success.
Crossposting is also highlighted as a valuable strategy for reaching a wider audience and maximizing engagement. By leveraging both Threads and X simultaneously, creators can extend their reach, tailor content for each platform, and save time and effort in content creation.
Buffer’s seamless crossposting feature allows creators to schedule and adapt posts across platforms in one place, making it easier to align content with each platform’s audience behaviors and strengths.
In conclusion, Threads excels in driving engagement, while X remains a contender for real-time updates. By understanding the strengths of each platform and utilizing crossposting strategies, creators and brands can optimize their social media efforts for maximum impact and reach.
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