Warner Bros. Discovery is shuttering its Boomerang streaming service, a house for traditional animated sequence and flicks.
The streaming service will stop operations on Sept. 30, and its subscribers and a few of its content material can be folded into Max, WBD’s flagship streaming platform. Boomerang’s linear channel will proceed to function on cable and satellite tv for pc suppliers, the place it’s in about 26 million houses.
Boomerang subscribers acquired a message from the streamer notifying them of the shutdown and that their subscriptions can be moved to Max’s ad-free tier “with no change to your subscription price until further notice.” That represents a cut price for Boomerang subscribers, who pay $6 a month for the service; Max’s ad-free plan prices $17 month-to-month.
Max already carries a number of the identical programming as Boomerang, together with basic Looney Tunes shorts, a number of Scooby-Doo sequence, Tom and Jerry and The Flintstones. In its word to subscribers, Boomerang famous that “some Boomerang content may not be available” after the swap however didn’t specify what wouldn’t be making the transfer.
Boomerang launched as a cable channel in 2000, increasing what had been a programming block on Cartoon Community. It was conceived as a repository for traditional animation from Warner Bros. and Hanna-Barbera — form of a cartoon equal of TV Land — although it added newer sequence and a few unique programming in subsequent years. The streaming service debuted in 2017.
The shuttering of Boomerang follows that of children streamer Noggin, which shut down earlier this yr after a spherical of layoffs at mum or dad firm Paramount International.
