Twitter 2.0 appears set to proceed its pattern of re-animating beforehand in-development Twitter options, and framing them as new alternatives, with its lately retired long-form content material choice ‘Notes’ set to take flight as soon as once more, below a brand new identify.
As you possibly can see on this instance, shared by journalist Fausto Chou, the present Notes part has been renamed ‘Articles’ within the app, as Twitter appears to reinvent the long-form content material choice, as a method to facilitate a broader vary of content material posting alternatives within the app.
Which is definitely the identify that Twitter initially had for Notes, when it was in early improvement.
That was again in February final 12 months, forward of the eventual launch of Notes in June, which was then shelved a couple of months later, as a part of the Musk takeover of the app.
The Twitter 2.0 staff has to date appeared extra centered on facilitating long-form posting in the principle feed, with Twitter Blue subscribers now capable of put up 25k character tweets, together with inline photographs, primarily replicating the Notes mannequin as long-form tweets.
That appears much less intuitive than a separate long-form part, like Notes, and perhaps, with the renaming of Notes to Articles, this can be a tacit admission that Twitter customers would like a separate long-form expertise, versus the increasing, tremendous lengthy tweets.
Or perhaps it’ll be one other supplementary component, an expanded canvas for longer content material.
Twitter CTO Elon Musk has confirmed that Articles is coming, and that it’s going to seemingly don’t have any size restrict.
This can permit customers to put up very lengthy, advanced articles with combined media. You possibly can publish a guide if you would like.
— Elon Musk (@elonmusk) July 18, 2023
Will that see individuals put up extra super-long content material to the app?
It’s nonetheless too early to say whether or not Musk and Co. will be capable to reform utilization habits, and make Twitter right into a extra universally beneficial app, for a variety of functions. However it’s actually attempting, with new parts like job listings, long-form video, in-stream funds, and even relationship profiles in various levels of improvement.
Elon’s imaginative and prescient is that Twitter might finally turn out to be the one app that you just’ll want, facilitating a variety of various performance, and for that to occur, it wants so as to add in additional choices, as a place to begin to get the ball rolling on every entrance.
Whether or not long-form content material suits within the app is one query, however that suitability is probably going additionally relative to monetization, and whether or not Twitter can present equitable income share, with a purpose to encourage creators to share unique content material within the app.
Perhaps, if Twitter can cross that barrier, and turn out to be the host of extra exclusives, that might be a pathway to constructing its viewers and worth.
Articles will seemingly be one other component on this broader push.
