In 2025, video is the preferred way people consume content. Buffer’s data shows that video content outperforms other types of content on all social media platforms. Whether you are a social media marketer, content creator, or influencer, incorporating video content into your growth and marketing strategy is essential.
Video creation can be challenging, with video editing often being the biggest hurdle. But with the wide variety of free video editing software available in 2025, editing videos has never been easier. Templates, transcript editing, AI, and other features make video editing both simple and enjoyable.
To help you navigate the best video editing software options, here is a curated list for creators, marketers, and small business owners. The list includes both paid and free video editors, with tools offering limited free versions as well as feature-rich paid versions.
Best Free Video Editing Software:
1. CapCut:
CapCut is a powerful video editing software that offers a browser, app, and desktop version. It is ideal for creating social media videos, especially for TikTok. CapCut provides a wide range of fonts, effects, stickers, and transitions, making it suitable for beginner to intermediate editors.
Price: Free, with paid plans starting at $9.99 per month.
2. Clipchamp Create:
Clipchamp Create is a generous free online video editing tool that comes pre-downloaded on Windows PCs. It offers basic editing tools and allows unlimited video projects with 480p output resolution.
Price: Free, with paid plans starting at $9 per month.
3. Canva:
Canva is a user-friendly video editing software with beautiful templates. While it lacks advanced editing capabilities, it is perfect for beginners looking to create simple edits using ready-made templates.
Price: Free plan, with paid options starting at $15 per user per month.
4. DaVinci Resolve:
DaVinci Resolve is a professional-grade video editing software suitable for high-production videos. It combines editing, color correction, visual effects, motion graphics, and audio post-production in one tool.
Price: Free, with advanced features available on the paid plan for $295.
5. Adobe Creative Cloud Express:
Adobe Express offers multiple storyboards, layouts, and themes to create amazing videos. It is a powerful alternative to Canva and provides a variety of templates for different projects.
Price: Free, with paid plans starting at $11.99 monthly.
6. Descript:
Descript is a video editing tool that works like a text editor, allowing for transcript-based editing. It is ideal for editing chatter-heavy videos and podcasts.
Price: Limited free plan, with paid options starting at $19 per month.
7. iMovie:
iMovie is a free video editor available on Macs, iPhones, and iPads. It is a great entry-level option with easy-to-use features.
Price: Free on Mac and iOS.
By utilizing these free video editing software options, you can enhance your video content and reach a wider audience in 2025.
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