Larri Merritt, a TikTok star and YouTube creator finest generally known as “Larray” on social media, has signed with CAA for illustration.
The main expertise company will give attention to increasing Larray’s inventive attain via podcasting, touring, new IP, launching his clothes line “Girlies” and increasing model partnerships.
A Compton native who appeared on Netflix’s Hype Home actuality TV present, Larray — along with his mix of comedy and commentary — has 28 million TikTok followers, 10 million YouTube subscribers and over 1.2 billion YouTube views.
His comedy singles, together with “Canceled,” “First Place” and “Last Place,” rank excessive on the Billboard Comedy Tracks chart and have earned 41 million views on YouTube. In 2023, Larray was named to Forbes’ 30 Underneath 30 record.
In a 2020 Forbes profile, he defined his connection to his social media and different digital followers. “I was just with an influencer who refused to take a picture with a fan. It blew my mind. I was like, ‘We’re not doing anything. You’re just standing here. You need to take the picture.’ So, I took the fan’s phone and took the picture,” Larray recalled.
Leveraging his TikTok recognition, Larray is utilizing his reference to Gen-Z and Gen-Alpha demos to increase alternatives as a model ambassador after already hanging up partnerships with Coach, Prada, Calvin Klein, Hugo Boss, Tinder and Chipotle.
CAA has an increasing digital media division seeking to get deeper into the creator group and digital ecosystem because the company focuses on expertise illustration, company advisory and rising media platforms.