The recent fires in Los Angeles County have sparked a renewed interest in bringing more production back to Southern California. Industry figures like Rachel Morrison and Vin Diesel have advocated for increased local shoots to aid in the fire recovery efforts. The #StayinLA initiative, supported by Keanu Reeves, Kevin Bacon, and Noah Wyle, aims to boost California’s entertainment tax incentive program for productions in L.A. County.
As the International President of IATSE, Matthew Loeb is leading efforts to bring film and television shoots back to Hollywood. The union is backing the California Governor’s proposal to raise the state’s film and television tax credit cap significantly. They are also considering advocating for a federal production incentive to keep more shoots in the U.S.
Following the devastating impact of the fires on IATSE members, Loeb is focused on supporting union members who lost homes and ensuring their financial and psychological needs are met. The union is also involved in advocating for the California Governor’s proposal and the #StayInLA initiative to increase local productions and create more jobs.
In the long term, IATSE plans to support efforts to regulate rising rents and prevent people from being chased away from their communities. The union is working with legislators in Sacramento and Washington, D.C. to address global competition and enhance the film and television industry in California.
As discussions continue about potential federal tax incentives for production, IATSE is looking at various options to keep work in the U.S. They emphasize the importance of finding industry allies and aligning interests to benefit the entire business ecosystem in Hollywood.
Overall, IATSE is focused on supporting its members, advocating for increased tax credits for film and TV productions, and working towards a sustainable future for the industry in Southern California. The union recognizes the importance of pride in the industry and hopes to see continued growth and support for local production.
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