The h.wood Group Ushers In New Era of Entertainment on Sunset Strip With Debut of ‘Keys’

Sunset Boulevard has a brand new tenant on the strip, with the arrival of Keys, a brand new music and nightlife venue that goals to carry again the glory days of Hollywood glamor and leisure.

From hospitality agency, The h.wood Group, the 12,420-square-foot, multi-story venue opened this week at 9039 Sunset Blvd. the location of the unique Key Membership, which closed in 2013. The new identify, “Keys,” pays tribute to the constructing’s former tenant whereas ushering in a brand new musical expertise that may introduce a house for L.A.’s burgeoning digital dance music scene.

Keys options three distinct ranges, every providing its personal bar and ambiance. The floor stage is the place the Moroccan-inspired inexperienced room will sit, with The h.wood Group set to welcome high DJs and artists to the house. The second stage options the principle dance flooring, backed by an expansive LED show and soundtracked by a customized L-Acoustics sound system designed by longtime Drake sound engineer, Demetrius Moore. The third flooring gives a hen’s eye view of the social gathering proceedings down under, set amongst a lounge-like vibe full with a poker desk and retro arcade video games. An opera viewing-style balcony will perform like a personal field for VIP visitors.

The membership says the multi-level setup and distinct traits of every house have been purposefully designed “to cater to both clientele who yearn to be in the heart of the action, and to those who are seeking a more intimate atmosphere amidst a night-out.” And sure, true to the property identify, there are lit-up “piano keys” embedded all through the membership’s 4 partitions.

The h.wood Group calls Keys an “homage to an iconic era of LA’s party scene” that may re-capture the “history, glamour and vivacious energy that has shaped the city’s legendary nightlife culture for decades.” The opening of Keys additionally marks The h.Wooden Group’s first foray into the digital music house, although the homeowners say the venue may also welcome artists throughout the musical panorama, from rock to hip-hop to pop.

“We are thrilled to finally introduce Keys to Sunset Boulevard,” say Brian Toll and John Terzian, the 2 co-founders of The h.wood Group. “As a brand, we really embody Los Angeles, and all that it stands for. It is our goal to honor not only the revered venues that have previously called this space home, but to reinvigorate the rich musical history of the Strip.”

In fact, there was one different notorious tenant within the house after the Key Membership shut down: the large Sunset Boulevard venue was residence to the celeb hotspot 1Oak, which shut down shortly after the pandemic.

Keys launches with opening hours on Thursday and Saturday nights, from 11 p.m. to 2 a.m.