The Era of Peak TV has Ended, Local TV Takes the Spotlight

During a panel at the Red Sea Film Festival, industry experts stressed the importance of creating authentic and local content before aiming for a global audience on streaming platforms. The panel, held in Jeddah, Saudi Arabia, featured top players in the industry discussing the current trends in global TV production.

Tima Shomali, creator of Netflix’s AlRawabi School for Girls series, emphasized the importance of authenticity in content creation. She advised content creators to write what they know and focus on local stories before trying to appeal to a global audience.

As the TV production industry faces a contraction following the end of the Peak TV era, David Davoli, president of international at Anonymous Content, highlighted the importance of creating authentic content that resonates with audiences. He stated that avoiding mainstream and generic content is key to success in today’s market.

The panel also discussed the shift towards local content by global streamers like Amazon and Netflix as a means to drive subscriber growth. Nicholas Weinstock, president of Invention Studios, pointed out the potential of local and emotional content to connect with international audiences in today’s global market.

Weinstock emphasized the value of working with local creators in various international markets to produce cost-effective content. He highlighted the importance of creating models that can adapt to the changing landscape of the industry while focusing on local storytelling.

Ritesh Sidhwani, co-founder of Excel Entertainment in India, encouraged content creators to believe in their creative voice and produce series that may take time to find an audience. He disputed the notion that successful shows need to have immediate impact, citing examples of slow-burning series.

The panel also discussed the role of social media platforms like TikTok in reshaping mainstream TV. Davoli highlighted the creator economy on TikTok as a significant opportunity for content creators to explore new avenues for storytelling.

In conclusion, the panel at the Red Sea Film Festival emphasized the importance of creating authentic, local content before aiming for global success on streaming platforms. Content creators were advised to embrace their creative voice, leverage social media platforms, and focus on storytelling that resonates with audiences in today’s evolving TV landscape.



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