LinkedIn is the world’s largest social media platform for professionals with over one billion users. To boost your professional networking, learn from content creators, and follow thought leaders, using LinkedIn hashtags is crucial. But which hashtags should you use and how many per post? This complete guide will help you go from clueless to confident in using LinkedIn hashtags, including the top hashtags of 2025.
First, let’s understand what LinkedIn hashtags are and why you should use them. Hashtags are combinations of letters or numbers preceded by the # symbol. They act as labels for your content, making it easier to find, click, and connect with like-minded professionals. By clicking on a hashtag or searching for it, you can find all posts on LinkedIn related to that tag.
Using 3-5 relevant hashtags per post placed at the end of your caption can boost visibility and reach a larger audience. Mixing broad and niche hashtags is also recommended for the best results. You can use AI tools like Hootsuite’s hashtag generator to find the most relevant hashtags based on your post’s content. Regularly track your hashtag performance using LinkedIn analytics and adjust as needed.
In 2025, LinkedIn prioritizes quality over quantity when it comes to hashtags. Capitalize hashtags for clarity, place them at the end of your post, and mix broad and niche hashtags for maximum reach. Utilize Hootsuite’s AI hashtag generator to save time coming up with hashtags and track your hashtag performance with analytics to optimize your strategy.
To find and create hashtags for LinkedIn, you can use Hootsuite’s AI hashtag suggestion tool in Composer, a free hashtag generator, manual research, analyzing popular posts in your industry, competitor analysis, LinkedIn hashtag pages, and LinkedIn’s search feature. These methods will help you discover trending hashtags and create a relevant hashtag strategy.
By following these tips and utilizing Hootsuite’s tools, you can optimize your LinkedIn hashtag strategy in 2025 and reach a larger, more engaged audience. Stay ahead of the game by tracking your hashtag performance and adjusting your strategy based on the data. Try out Hootsuite’s powerful planning and analytics tools to elevate your LinkedIn marketing efforts.
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