Are you making a social media advertising technique and want to determine what the various social media functions can do that can assist you attain your target market? Then you should know what the world’s hottest social media apps can do for you.
Itemizing the “top ten social apps” is so final yr. We’ve bought the highest fourteen social media apps with a whole overview, stats part, key options, and assets under.
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The prime 14 social media apps in 2024
1. Fb
Fb’s standing as a juggernaut social media app has by no means faltered. It was one of many first to really break floor in this business (approach again in 2004) and hasn’t stopped evolving and experimenting since. Is it among the finest social media websites? Properly, it stays probably the most used social media networks of at the moment.
Marketers will discover Fb simple to make use of for almost any sort of content material technique. It’s set as much as promote text-only, imagery, video content material, and short-lived Tales.
Month-to-month energetic customers: 3 billion
Supply: Statista
Key options:
Fb stats:
Discover extra Fb statistics right here.
Extra Fb assets:
2. Instagram
Previously a humble photo-sharing app, over the previous few years, Instagram has turn into one of many world’s most essential apps for entrepreneurs, much more so than LinkedIn, YouTube, X (AKA Twitter), and TikTok. If you ask, What are the most well-liked social media apps? Instagram and Fb must be on the prime of your reply.
Alongside astrology memes and latte artwork, Instagram’s options assist companies promote merchandise. When you’re in the ecommerce enterprise, you need to have Instagram in your technique.
Whereas the significance of a elegant feed has shifted with the rise of ephemeral, dwell, and video content material, manufacturers ought to hold in thoughts {that a} sturdy visible identification is at all times key on Instagram.
Month-to-month energetic customers: 2 billion
Supply: Statista
As of January 2024, the US alone had greater than 169 million customers.
Key options:
Instagram stats:
Discover extra marketer-friendly Instagram stats right here.
Extra Instagram assets:
3. YouTube
YouTube isn’t at all times thought-about a social media software, and actually, you might simply as simply name it a video platform or the world’s second-largest search engine. No matter you name it, one factor stays true: YouTube will at all times be one of the standard trending social media apps.
Manufacturers constructing their following ought to keep in mind to play good with the YouTube algorithm, which takes some mixture of talent, technique, finances, and luck. However for those who can pull it off, it pays to be on YouTube.
Month-to-month energetic customers: 2.5 billion
Supply: Statista
Plus, YouTube Shorts are anticipated to succeed in 185 million U.S. viewers per thirty days by 2026.
Key Options:
YouTube stats:
Need extra? Attempt these 2024 YouTube stats.
Extra YouTube assets:
4. LinkedIn
For manufacturers with an expert viewers—particularly B2B entrepreneurs centered on lead technology—a LinkedIn advertising technique is vital. LinkedIn is deliberately set as much as be one of the helpful social platforms for companies.
Professionals are seeing an increasing number of worth in LinkedIn. The variety of international customers is projected to extend between 2024 and 2028 by 171.9 million customers (that’s +22.3%)!
Month-to-month energetic customers: 310 million
Supply: Statista
As of April 2024, LinkedIn had an addressable promoting viewers attain of 85.8% in the US.
Key options:
LinkedIn stats:
Extra LinkedIn stats might be discovered right here!
Extra LinkedIn assets:
5. X (Twitter)
Everybody’s favourite text-based platform is a gateway to viral advertising, a straightforward approach to get your message on the market, and gives countless alternatives to clap again at opponents.
X enables you to converse along with your viewers concerning the subjects they care about and construct these profitable relationships.
Month-to-month energetic customers: 421 million
Supply: Statista
X is especially standard in the U.S., with an viewers attain of 106.23 million customers.
Key options:
X stats:
Discover extra helpful X (Twitter) stats right here.
Extra X (Twitter) assets:
no person will keep in mind:– your wage– how “busy you were”– what number of hours you labored
individuals will keep in mind:– your hilarious memes– the typo in your social publish– your bizarre web beef
— Hootsuite 🦉 (@hootsuite) August 21, 2024
6. TikTok
TikTok’s the app of alternative for Gen Z. The app has large affect over what’s cool and what’s not (is it nonetheless cool to say cool?).
As a marketer, TikTok is without doubt one of the greatest channels on the market for you to succeed in millennials and Gen Z. However you’re going to wish to have your TikTok technique on level. There’s nothing worse than, as the children say, being cringe.
Month-to-month energetic customers: 1.5 billion
Supply: Statista
TikTok is projected to succeed in greater than 120 million customers in the U.S. by 2027.
Key options:
TikTok stats:
Extra TikTok stats for entrepreneurs might be discovered right here.
Extra TikTok assets:
At all times publish on the proper time
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7. WhatsApp
This is perhaps information to numerous North Individuals, however WhatsApp is without doubt one of the world’s foremost social media apps.
For companies, WhatsApp’s most interesting capabilities embrace streamlining customer support conversations and showcasing merchandise in a catalog (basically a digital storefront akin to Fb Store, although customers should nonetheless go away the app to make purchases).
Month-to-month energetic customers of WhatsApp Enterprise: 200 million+
Supply: Statista
Plus, WhatsApp is estimated to have reached virtually three billion distinctive energetic customers worldwide in June 2024.
Key options:
WhatsApp stats:
Need extra? Attempt these WhatsApp stats for entrepreneurs.
Extra WhatsApp assets:
8. WeChat
WeChat is the dominant social community in China, however this tremendous social media app goes past messaging. Customers can message, video name, store utilizing WeChat Pay, use authorities providers, name rideshares, play video games—you identify it.
For companies trying to develop their efforts in China, wanting into WeChat advertising—whether or not that’s promoting, influencer campaigns, in-app e-commerce, or constructing out a mini-app inside WeChat—shall be an essential step.
Month-to-month energetic customers: 1.3 billion
Supply: Statista
Key options:
WeChat Pay
WeChat Teams
WeChat Search
WeChat Moments
WeChat stats:
Extra WeChat assets:
Supply: thewechatagency
9. Pinterest
Pinterest, the digital imaginative and prescient board app, has a status as a optimistic, apolitical, moderated area for manufacturers.
Folks love looking round Pinterest, saving merchandise and concepts as they go. This places them in a singular state for most social media channels; that means, they’re open to manufacturers promoting on to them.
Month-to-month energetic customers: 518 million
Supply: Statista
69% of Pinterest customers worldwide determine as feminine.
Key options:
Pinterest stats:
Extra marketer-friendly Pinterest stats.
Extra Pinterest assets:
Supply: Pinterest
10. Reddit
Within the age of AI-generated content material and spammy search outcomes, you may usually discover the reality on Reddit.
Reddit is a community-driven platform the place customers have little time for overtly promotional promoting or BS from manufacturers.
This makes it the right platform for genuinely connecting along with your viewers (strive posting one thing they’d have an interest in, just like the NFL instance under!). Or to do a little analysis into what individuals actually consider your model.
Month-to-month energetic customers: 1 billion
Supply: Statista
In the course of the second quarter of 2024, Reddit had roughly 45.5 million each day energetic customers in the U.S. alone.
Key Options:
Reddit stats:
Extra Reddit assets:
Supply: NFL on Reddit
11. Threads
Threads, Instagram’s model of Twitter, had over 100 million new customers be a part of in the primary week. This made Threads the fastest-growing app ever. It’s arguably one of many extra standard “new” social media platforms in 2024.
Marketers can use Threads to publish text-based content material to their followers and community at giant. It’s in the Meta household, that means it’s tremendous simple to make use of and combine along with your present digital technique.
Month-to-month energetic customers: 150 million
Supply: Statista
Key Options:
Instagram sync: You possibly can import your profile image, identify, bio, and hyperlink into Threads
Paid Partnership: You and your collab companions, like influencers, can mark posts as a “Paid Partnership” and tag your model to point out off your relationship
Promoting, apparently, will come in the longer term
Threads stats:
Extra Threads assets:
12. Messenger
Messenger is Meta’s different messaging app. It’s rather less standard than its sibling, WhatsApp, but it surely nonetheless holds its personal with 262.5 million downloads in 2023. Not unhealthy, not unhealthy!
Marketers can use Messenger as a approach to offer on-line customer support to their viewers. It’s essential to be obtainable and communicative along with your group, and Messenger provides you a straightforward approach to do exactly that.
Month-to-month energetic customers: 1.01 billion
Supply: Statista
Key Options:
Messenger stats:
Extra Fb Messenger stats for entrepreneurs you should use!
Extra Messenger assets:
13. Snapchat
This camera-first, disappearing content material app has existed since 2011. Owned by Snap Inc. (a uncommon firm impartial of the Fb empire), Snapchat’s Tales are a preferred format that has been repeatedly cloned by opponents.
You should use Snapchat to humanize your model however don’t simply blast your promotional content material out. Deal with it like a two-way dialog and interact with the Snapchat group.
Every day energetic customers: 422 million
(and sure, that claims each day energetic customers)
Supply: Statista
Key Options:
Snapchat stats:
Discover extra statistical causes to get your Snapchat geese in a row.
Extra Snapchat assets:
14. Telegram
Marketers shouldn’t sleep on Telegram. It’s tremendous simple to make use of, has a world attain, and gives famend privateness options. With Telegram, you may genuinely join along with your viewers via teams, channels, and direct messages.
Month-to-month energetic customers: 900 million
Supply: Statista
Telegram was additionally the fifth-most downloaded cellular app from the Google Play Retailer in March 2024.
Key Options:
Telegram stats:
Extra Telegram assets:
Supply: Telegram
One social media app to handle (virtually) each different social media app
Hootsuite
Most manufacturers use a number of social media websites as a part of their digital technique. As a content material creator or advertising skilled, you should publish content material and monitor notifications and messages throughout a number of platforms.
Fortunately, that’s precisely what we do greatest.
Hootsuite helps you get higher at social media advertising on most of the prime social media apps, together with:
Fb
TikTok
X (previously Twitter)
YouTube
Threads
and extra!
It would prevent time and stage up your social media advertising efforts.
Watch the video under to see how Hootsuite works.
Able to handle all of your social media apps in one place? Attempt the instrument trusted by 1000’s of social professionals free or request a demo at the moment.
Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.
