The 10 best AI copywriting tools (free and paid!) in 2024

If it looks like AI copywriting is in every single place nowadays, that’s as a result of it’s: AI is producing content material left and proper, from weblog thought mills and Instagram caption makers to e-commerce chatbots that may concern a refund in your newest order. Prefer it or not, utilizing AI to create content material can prevent a ton of time and cash. Two issues all of us love, proper?

For those who’re nervous that AI copywriting tools are coming in your gig, allow us to put your thoughts comfy: These tools are solely as highly effective because the individual utilizing them. In addition to understanding easy methods to leverage AI to put in writing content material, you’ll want to know when to make use of AI copywriting to maximise its usefulness and when your good and artistic mind is the higher instrument for the job.

Maintain studying to study the best time to make use of AI copywriting tools in your work and to find 10 AI tools for copywriters that may save time and supercharge your advertising efforts (with out making you redundant).

What are AI copywriting tools?

AI copywriting tools are synthetic intelligence tools that may robotically generate content material for weblog posts, social media, emails, scripts, and way more.

These tools use pure language processing software program and machine studying capabilities to create content material that’s meant to sound human-written.

Working with these tools is definitely fairly easy. Simply enter a writing subject or ask a query (also called a immediate). The instrument will use the info it is aware of to place collectively a string of phrases that it believes offers the best reply.

However don’t take it from me – let’s ask the knowledgeable:

Supply: ChatGPT

As you may most likely inform, AI copywriting tools aren’t “smart” in the best way that people are. They’re restricted by their understanding of language and capacity to select up on context clues.

That mentioned, an AI copywriting instrument is a good factor for any marketer to have in their arsenal — and their capacity to generate respectable content material in actual time could be a game-changer.

11 methods to make use of AI copywriting tools

Questioning how one can profit from utilizing AI copywriting tools in your work? Listed here are only a few methods to make use of these tools:

Defeat author’s block by producing writing prompts in your subsequent submit

Brainstorm concepts in your subsequent undertaking or advertising marketing campaign

Rapidly summarize lengthy content material and generate a call-to-action

Automate time-consuming search engine marketing duties, like producing title tags and meta descriptions

Make copy longer or shorter to fulfill a phrase rely

Combine major and secondary key phrases into your copy

A/B check your content material by producing advert variants, check electronic mail topic traces, and high-performing CTA copy

Create snappy titles in your weblog posts or articles

Change the tone of your content material (formal, pleasant and many others.)

Evaluate your work for plagiarism

Translate content material into one other language

#1 Social Media Software

Create. Schedule. Publish. Have interaction. Measure. Win.

Free 30-Day Trial

10 best AI copywriting tools in 2024

1. OwlyWriter AI

Do you know that Hootsuite comes with OwlyWriter AI, a built-in artistic AI writing instrument that saves social media execs hours of labor? And positive, we’re biased, however we predict it’s one of many best copywriting tools round.

You should use OwlyWriter to:

Write a brand new social media caption in a selected tone, based mostly on a immediate

Write a submit based mostly on a hyperlink (e.g. a weblog submit or a touchdown web page)

Generate submit concepts based mostly on a key phrase or subject (and then write posts increasing on the thought you want best)

Establish and repurpose your top-performing posts

Create related captions for upcoming holidays

Boost your advert copy or create a number of advert variations

To get began with OwlyWriter, signal in to your Hootsuite account and click on the Create button. Then, select Content material with AI to open OwlyWriter.

For those who’re undecided what to submit, click on on Get impressed. Then, kind in the final, high-level subject you need to tackle and click on Get concepts.

OwlyWriter will generate a listing of submit concepts associated to the subject:

Click on on the one you want best to maneuver to the following step — captions and hashtags.

Choose the caption you want and click on Create submit. The caption will open in Hootsuite Composer, the place you can also make edits, add media recordsdata and hyperlinks, test the copy in opposition to your compliance tips — and schedule your submit to go dwell later.

And that’s it! OwlyWriter by no means runs out of concepts, so you may repeat this course of till your social media calendar is full — and sit again to look at your engagement develop.

Pricing

OwlyWriter is included in all Hootsuite plans, beginning at $99/month.

Who’s OwlyWriter for?

OwlyWriter is ideal for busy social media entrepreneurs, content material creators, and enterprise house owners. In case your job entails writing for social media in any capability — this instrument is for you!

2. ChatGPT

ChatGPT by OpenAI launched in November 2022 and has shortly grow to be one of the vital well-known free AI copywriting tools on the scene.

ChatGPT’s acquainted, chat-style interface is straightforward for anybody to start out utilizing instantly, even if you happen to’ve by no means heard of generative AI software program earlier than.

Supply: ChatGPT

The sophistication of ChatGPT’s interactions has earned it numerous consideration because it launched. Not solely can it perceive what you’re asking it — often known as “natural language processing” — nevertheless it additionally remembers the historical past of your dialog and adjusts its responses accordingly, as an alternative of being a “one-hit wonder” the place every new query you ask is like your first interplay.

Pricing

ChatGPT presents a free tier and ChatGPT Plus for $20 USD/month.

The free copywriting instrument presents restricted entry to sure options, whereas Plus members get pleasure from limitless entry to all aspects of ChatGPT in addition to the DALL•E picture technology instrument.

Who’s ChatGPT for?

ChatGPT is extremely versatile, however is particularly well-suited to content material entrepreneurs eager to scale up manufacturing of articles, reviews, or different ongoing publishing wants. OpenAI says GPT-4 “exhibits human-level performance” in many situations, together with passing the bar examination.

Psst: we’ve additionally obtained a free ChatGPT cheatsheet! Test it out under:

3. HubSpot Content material Author

HubSpot’s AI-powered writing assistant can deal with all kinds of written textual content — from social media, electronic mail, and net copy to long-form content material. The AI can assist you generate copy from scratch, refine present content material, or repurpose it for different channels.

To get began, kind “/” in one in all HubSpot’s advertising, gross sales, and content material options, and the AI assistant will seem. From there, you may choose one of many offered choices and write a immediate describing what you want to generate. HubSpot handles the remaining. 

Supply: HubSpot

Pricing

You should use HubSpot’s AI author totally free, with entry to extra superior functionalities in paid plans for the platform’s Content material Hub and Advertising Hub. Pricing begins at $20/month/seat for each merchandise. 

Who’s HubSpot for?

HubSpot is right for busy entrepreneurs trying to streamline their content material manufacturing and marketing campaign efforts. It additionally presents different free AI tools, like a web site generator and automated dialog summaries, that can be utilized throughout numerous gross sales and advertising departments.

4. Grammarly AI

Grammarly launched in 2009 as a instrument to overview spelling, grammar, punctuation, and readability in texts. In 2023, they built-in a generative AI operate that enables customers to put in writing, rewrite, ideate, and reply to emails shortly. The objective is to assist anybody write clearly and succinctly in English.

Supply: Grammarly

Pricing

Grammarly presents a free plan that features as much as 100 generative textual content prompts monthly. Subscribing to the Premium plan for $12 USD/month unlocks a number of options, together with as much as 1,000 AI prompts monthly.

Who’s Grammarly for?

Grammarly helps people and groups enhance the correctness, readability, engagement, and supply of their writing. Entrepreneurs can use it to shortly generate concepts and refine the tone of their writing to align with their marketing campaign objectives.

5. Jasper

Jasper prides itself on producing human-like written content material constructed with group collaboration in thoughts. It’s just like the Google Workspace of AI copywriters. Jasper’s template library and cloud storage make it an ideal selection for companies of all sizes to seamlessly draft, edit, and approve copy initiatives.

Jasper makes use of a document-style interface. You provide a quick for the varieties of content material you need, together with choices for tone, search engine marketing key phrases, and extra. You’ll be able to add your model’s type information and apply it to every new undertaking.

Supply: Jasper

Pricing

Jasper presents a 7-day free trial so you may check out the interface to see if it fits your wants. Creator plans begin at $39 monthly/seat and Professional plans begin at $59 monthly/seat.

Who’s Jasper for?

Jasper is ideal for protecting advertising and content material creation groups in sync and on model. The Jasper for Marketing strategy features a model tone of voice analyzer to match its content material to the tone of your present content material.

6. Copy.ai

Copy.ai generates almost-ready-to-publish drafts requiring solely minimal human enhancing. The course of is just like hiring a human author — give it a subject, a little bit of artistic path, approve the define it generates, and performed — however all of it takes just a few minutes. Simply add the specified workflow to your workspace, and Copy.ai will create articles, social posts, gross sales emails, and extra.

The step-by-step transient format makes it simple to get began, as do the built-in templates, and I used to be in a position to generate this brief weblog submit in a couple of minutes, full with title strategies and the meta description:

Supply: Copy.ai

Pricing

Rise up to 2,000 phrases monthly totally free, or subscribe for $49 USD/month for limitless phrases, automated workflows, translation tools, and extra.

Who’s Copy.ai for?

AI-generated copy isn’t going to go as thought management, however you probably have a weblog with easy content material wants, it’s positively one of the vital highly effective AI copywriting tools for solo entrepreneurs or groups to spice up your manufacturing.

7. Rytr

Rytr is an AI writing and content material technology instrument. The platform features a Fb and Instagram caption generator loaded with 20+ preset tones and an choice to tailor it to your model’s distinctive voice. Rytr also can generate name to motion concepts or weblog posts based mostly in your prompts.

Supply: Rytr

Pricing

Rytr’s free plan consists of as much as 10,000 AI-written characters monthly. The limitless plan prices $7.50USD/month and comes with a limiteless character rely, the power to match tone, and entry to the plagiarism checker.

Who’s Rytr for?

Rytr is nice for entrepreneurs who’ve concepts however discover themselves brief on time. It permits customers to provide high quality content material shortly and simply. The Chrome browser extension works in a mess of apps, together with Google Suite, so it’s all the time at your fingertips.

8. Notion AI

You could be acquainted with Notion as a productiveness app – in 2022, they ran a large-scale advert marketing campaign that promised to cut back your workload and create more room and time for enjoyable. Across the similar time, the corporate launched their writing assistant, Notion AI. Notion AI permits customers to brainstorm, generate tough drafts, summarize content material, and extra. As a result of the AI instrument is built-in straight into the workflow, there’s no want to change again and forth between two separate apps to finish one process.

Supply: Notion AI

Pricing

Notion’s free plan consists of fundamental entry to their platform. The Plus plan consists of limitless file uploads to retailer all of your knowledge in one place for $8 USD/month. Notion AI is accessible as an add-on to any Notion plan for a further $8 USD per seat/month.

Who’s Notion for?

Notion is sweet for customers who need to retailer and manage all of their work inside the similar ecosystem. The interface is customizable and lends itself properly to artistic work.

9. QuillBot

QuillBot is a paraphrasing instrument that enables customers to rephrase present content material. That is helpful if you happen to’re sharing the identical content material throughout a number of platforms and need to customise the copy to mirror the supply technique. QuillBot also can simplify content material for brevity and readability, or develop it so as to add helpful particulars. It additionally options distinctive extensions, equivalent to an internet analysis AI search instrument, quotation generator, and “co-writing” sentence completer.

Supply: QuillBot

Pricing

QuillBot’s free plan consists of 125 phrases in the Paraphraser instrument and 1,200 phrases in the Summarizer instrument. Upgrading to the Premium plan begins at $9 USD/month when billed yearly and consists of entry to a number of options, together with the Plagiarism Checker instrument.

Who’s Quillbot for?

QuillBot is designed for individuals who discover writing painful. The instrument is an effective way for not-so-strong writers to generate outlines, strengthen their writing, test for grammar and plagiarism, and create citations shortly.

10. DeepL

DeepL has two modes: Translator, which launched in 2017, and Write, which grew to become obtainable in early 2023. The Write operate permits customers to stick their textual content and generate strategies on phrasing, tone, type, and phrase selection.

Supply: DeepL

Pricing

DeepL Write is accessible totally free with restricted textual content enhancements. Write Professional begins at $10.99 USD/month and comes with limitless textual content enhancements, use of different phrases, and use of writing kinds (easy, enterprise, enthusiastic, assured, and extra).

Who’s DeepL for?

DeepL Write is designed for individuals who need to shortly refine their writing with out worrying about all the opposite AI bells and whistles, equivalent to immediate technology. This instrument is simply obtainable in English (American or British) and German, so customers are restricted in what they will use as supply textual content.

Best practices for AI copywriting

Truth-check every little thing

A 2023 examine used ChatGPT to put in writing abstracts for scientific papers and discovered that knowledgeable reviewers — precise scientists who overview analysis for a dwelling — might solely determine 68% of the pretend ChatGPT-generated abstracts. The takeaway? AI chatbots may be fairly convincing!

For those who’re utilizing an AI instrument to put in writing content material, the onus is on you to make sure that your information are correct. AI advertising copy could not carry the identical weight as a scientific paper, however letting false info slip by might do irreparable harm to your popularity and credibility, so it’s essential to have a correct fact-checking course of in place.

Pay attention to AI’s limitations

The time period “artificial intelligence” may be deceptive, since AI tools don’t really suppose to generate new concepts concerning the world, as we people can. AI synthesizes the data it’s given (or has beforehand obtained) and finds patterns in knowledge to resolve your query (or “prompt”).

TL;DR: an AI is simply as “intelligent” because the algorithm it’s based mostly on. Synthetic intelligence copywriting tools can prevent tons of time in thought technology or getting a tough draft began, however they will’t “see the forest for the trees,” because the outdated saying goes. AI can completely assist you, however go away the large image considering to people.

Edit AI copy

Google and different main engines like google are perpetually refining their insurance policies and methods to weed out what they name “low-quality content.” Google is combing by means of pages to find out in the event that they comprise unedited AI content material and/or really feel like they have been created for engines like google as an alternative of individuals. That is shifting low-quality AI-generated content material to the underside of the search outcomes pile.

It’s value repeating: Utilizing AI-generated content material as-is might jeopardize your popularity and trigger important authorized points for your online business. Plus, let’s face it, it’s lazy. Even spending a couple of minutes enhancing your copy can eradicate obvious falsehoods, plagiarism, model voice issues, and different points.

Do the artistic work your self

Utilizing AI copywriting tools to encourage and inform your work, however don’t depend on them to create your total content material calendar. That’s a process for an all-star social media supervisor equivalent to your self.

Relying too closely on AI to generate your content material prompts can find yourself sounding generic and even robotic. Quickly sufficient, your viewers could begin to really feel like your content material isn’t fairly what they’re on the lookout for anymore. Even the world’s strongest AI can’t change your personal relationship-building energy together with your audience.

AI copywriting FAQs

Can I exploit AI for copywriting?

Sure, you should use AI to assist together with your copywriting. AI copywriting tools can generate prompts, write posts and captions, test your work for spelling and grammar errors and extra.

Is AI copywriting authorized?

Sure, AI copywriting is authorized, however you must by no means copy or reproduce somebody’s work with out giving them correct credit score. Use a plagiarism instrument to double-check the outcomes of your AI content material technology and keep away from infringing on another person’s rights.

Is AI going to switch copywriters?

No, AI copywriters aren’t changing actual human content material writers. Good entrepreneurs use AI copywriting software program to handle smaller duties, together with thought technology and researching, to allow them to concentrate on what actually issues: Writing partaking content material. Any copy generated by AI nonetheless wants a human to edit it for type, substance, and factual accuracy.

Is AI copywriting value it?

Sure, utilizing AI copywriting tools is an effective way to streamline your content material creation course of.

AI copywriting isn’t the one strategy to maximize your productiveness. Handle all of your social media scheduling, publishing, engagement, analytics, and extra — throughout all of your accounts — with Hootsuite. Attempt it free at this time.

With recordsdata from Michelle Martin.