Spotify is aiming to present YouTube some competitors with its new companion program for video creators and content material that goes viral. The music and podcast app introduced a new “Partner Program” that monetizes audio and video past revenue from promoting beginning on January 2, 2025.
The new monetization program pays Spotify creators in two methods. Creators can earn a share of advert income from their content material on all platforms via its Associate Program. They’ll additionally earn cash via month-to-month podcast subscriptions that “allow listeners to support creators directly in return for exclusive bonus content and perks.”
Each tiers additionally come with eligibility necessities. The Spotify Associate Program requires individuals to host and add their content material via its Spotify for Creators platform, have streamed 10,000 hours and no less than 2,000 distinctive views in a 30-day interval and printed no less than 12 episodes. Subscriptions can be open to content material creators who’ve no less than two printed episodes and no less than 100 distinctive Spotify listeners in a 60-day interval. The new applications can be out there for subscribers within the US, UK, Canada and Australia subsequent January.
Spotify has taken different steps to make its video and music content material extra accessible and mainstream. The music and video streamer built-in with TikTok and Instagram so customers can put up tracks on the social media websites.
