Rokuscent, M’sian aromatherapy brand selling stone diffusers

One point I have actually observed individuals like acquiring nowadays is scent. Not simply fragrance, however aromatherapy home items like candle lights and diffusers.

With such an expanding passion, it’s not unexpected that several brand names have actually mushroomed to fulfill this need. Rokuscent is one such neighborhood name.

Scrolling via their items, you could disregard it as one more firm selling OEM items. Yet after discovering that it in fact has a counter at Tsutaya Books in Structure Bukit Jalil, I was fascinated.

Besides, it’s not simply any type of brand that can start a business at the Japanese book shop. Every brand there is handpicked and curated to grow a particular society and way of living.

So why was Rokuscent among them?

Taking the chances that come

Begun by sis Adeline and Charlotte, Rokuscent isn’t a brand that simply markets excellent scents. Their objective is to in fact stimulate feelings and warm memories via fragrances.

Specifying on this, the sis shared that they attracted ideas from the idea of the second sight. Which is why they called the brand Rokuscent as “roku” describes the number 6 in Japanese.

“This name encapsulates the very essence of our mission and the unique experience we aim to offer—a multisensory journey,” they specified.

With this in mind, it’s possibly not surprising that that Tsutaya Books was attracted to them.

Originally, the book shop connected to the sis for a pop-up occasion. Yet seeing exactly how excellent the function was led Tsutaya Books to use them a long-term place considering that September 2023.

Okay for an interest job that began with RM5,000.

Transforming powder right into functional accessories

Yet aside from that, it’s additionally because of the hand-made worth of Rokuscent’s items. Particularly, its fragrance rocks and crystal domes.

In the beginning look, Rokuscent’s fragrance stone could resemble a factory-made block of whitestone Yet each item is hand-made utilizing decorative plaster powder by the sis themselves to guarantee its high quality.

Formed like a made even rollercoaster with rounded sides, the fragrance stone features a removable bow so you have the alternative of hanging it.

It serves as a diffuser, so all you need to do is place a couple of declines of the brand’s fragrance oil onto the stone.

Used plaster powder and water, each stone is handpoured right into customized moulds including the brand’s logo design. As soon as dried out, each stone is fined sand and taken in water to eliminate harsh appearances prior to drying out once more.

The fragrance oils, nonetheless, are in fact imported from Korea because of their varied scheme and high quality. They can be bought individually (RM19.90 for 5ml) and be available in a selection of fragrances like Lime Basil & & Mandarin Chinese and Pomelo & & Rose.

Initially, the concept for Rokuscent was to develop even more classy cars and truck diffusers and home scents. Yet it’s considering that increased to consist of various other aromatherapy items like its crystal dome diffuser.

The sis presented this a couple of months after the fragrance rocks.

Formed like an ornament meal, its crystal dome diffuser residences Himalaya salt crystals that act as a tool to diffuse the fragrance oils.

In regards to prices, the fragrance stone is valued at RM59, whereas the crystal dome diffuser is valued at RM149. Both of them can be found in collections with a fragrance oil of your selection.

Maintaining sustainability in mind

To raise their offerings, Adeline and Charlotte chose to contract out some items, such as the marble rocks and reeddiffusers

These aren’t made internal however still sporting activity its trademark minimal appearance. It’s additionally a much more lasting method of consuming aromatherapy items.

For context, every one of the brand’s products (with the exception of the reed diffusers) are multiple-use and just call for periodical fragrance oil top-ups. For this reason, there’s much less waste contrasted to a routine cars and truck diffuser and aromatic candle light.

As well as, none call for making use of electrical energy neither making use of open fires.

With sustainability in mind and to raise its lasting usage, the duo gives customisation solutions. You can pick to have it in your recommended colour, include a name or day marking, and also a logo design for business customers.

Generally, they develop and provide in between 200 to 300 fragrance rocks each month.

Providing their fragrances a bare possibility

Talking honestly, Adeline and Charlotte claimed that this partnership with Tsutaya Books has actually considerably increased the brand’s public exposure.

Seeing the outcomes, the sis are intending to open their very own physical shop quickly. By doing this, it would certainly permit them to display Rokuscent’s scents and give consumers the possibility to discover their items in a concrete method.

Aside From that, it might open up the brand’s market chances to a bigger target market, especially those that aren’t on the internet.

It’s an instead difficult market with several brand names in Malaysia using comparable items, some at maybe even more inexpensive rate factors also.

Yet Adeline and Charlotte aren’t also anxious concerning the competitors. Taking it one action each time, their emphasis currently is to fine-tune and increase Rokuscent’s brochure to draw in larger groups.

Discover more concerning Rokuscent below.
Check out various other short articles we have actually blogged about Malaysian start-ups below.

Included Photo Credit Report: Rokuscent