Popularity is crucial in every aspect of life, whether it’s vying for a leadership position, aiming for an award, or striving for success in a highly competitive field. The more attention you attract, the better your chances of achieving your goals.
2025 Awards Season is currently underway, with a lot of focus on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, Taylor Swift made history by winning her fourth Album of the Year award, sparking a frenzy of opinions on social media. This year, the question remains: Will the Grammy nominations reflect public sentiment? Can Hootsuite Social Listening help in identifying the most popular nominees on social media and predicting the winners in key categories like Album of the Year, Record of the Year, and Best New Artist?
Let’s delve into the data to find out!
Key Takeaways:
– Results: Number of social media posts mentioning a specific keyword
– Engagement: Interactions like comments, shares, or reactions
– Sentiment: Measure of positive or negative keywords associated with a search term
– Net Sentiment: Difference between positive and negative sentiment
Best New Artist: Who will Switch it up like Nintendo?
The Best New Artist category saw significant buzz in 2024, especially around nominee Sabrina Carpenter. Despite some controversy over her eligibility, Carpenter’s online presence has been dominant, with impressive engagement numbers. However, Chappell Roan is also a strong contender in this category. Carpenter’s net sentiment score suggests she has a positive edge over her competitors. Another nominee, Doechii, has seen a sudden increase in popularity in early 2025.
Record of the Year: Kendrick struck a chord…on social media
Kendrick Lamar’s track “Not Like Us” has garnered the most attention on social media among all nominees. The song’s impact surged with a series of events, including a diss track against Drake and subsequent lawsuits. These events kept the track in the spotlight, potentially making it a frontrunner for Record of the Year.
Album of the Year: They can’t all be so tortured, so poetic
Taylor Swift’s album “The Tortured Poets Department” has been a social media sensation, generating massive engagement and reach. Despite some negative sentiment, the album’s popularity dwarfs that of its competitors. Beyoncé’s “Cowboy Carter” is another strong contender, with high engagement, sentiment, results, and reach.
In conclusion, with insights from Hootsuite Social Listening, you can enhance your social strategy and stay ahead of the competition. Get ready to leverage the power of social media to predict the big winners at the Grammy Awards!
Source link
![It was all going well until… | Squid Game 2 | Netflix [ENG SUB]](https://thehollywoodpremiere.com/wp-content/uploads/2025/01/It-was-all-going-well-until-Squid-Game-2-120x86.jpg "It was all going well until… | Squid Game 2 | Netflix [ENG SUB]")
