Instagram Threads made a splash in July 2023, quickly attracting over 100 million users after its launch by Meta. This text-based conversation app allows users to create posts with up to 500 characters, including links, photos, and videos. The app features a feed of accounts followed by users, along with suggested content curated by the Threads algorithm. Instagram CEO Adam Mosseri envisions Threads as a space for public conversations.
To help users maximize their Threads strategy, we consulted with 4 social media experts for their top tips. Whether you’re new to the app or looking to incorporate it into your social media strategy, we have ideas to get you started. You can also use our free Instagram Threads AI generator for inspiration.
For those looking to excel on Threads, it’s important to be authentic, engage with others, and have fun with your content. Brands that embrace the casual, community-driven style of Threads and interact with followers in a genuine way tend to see better results. Authenticity and engagement are key to building a loyal audience on the platform.
If you want to enhance your social media presence, consider using Hootsuite to schedule and publish posts, engage with your audience, measure performance, and manage all your social media profiles from one convenient dashboard. Give it a try with a free 30-day trial.
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