When it comes to maximizing engagement and reach on social platforms like LinkedIn, knowing the best time to post is essential. At Buffer, we analyzed millions of posts to determine the optimal posting times for various social media platforms, including LinkedIn. Unlike other platforms, LinkedIn’s engagement times are consistent and closely tied to working hours.
Our research revealed that the best time to post on LinkedIn for maximum engagement is generally between 7 a.m. and 4 p.m. on weekdays. Specifically, posts shared at 10 a.m. and 11 a.m. on Tuesdays and Thursdays tend to receive the highest engagement. This highlights the importance of posting during peak work hours when professionals are most active on the platform.
LinkedIn’s algorithm prioritizes engagement, such as reactions, comments, and reposts, to determine the value of content. Therefore, posting during high engagement time slots increases the likelihood of your content appearing in users’ feeds. However, it’s important to note that every target audience is unique, so we recommend experimenting with posting times and analyzing your social media analytics to determine your specific best time to post on LinkedIn.
In addition to timing, the type of content you post on LinkedIn also plays a significant role in engagement. Our data shows that carousel posts tend to outperform video, image, and text-only posts in terms of engagement. Video content is also gaining traction on LinkedIn, with significant increases in viewership. Considering the platform’s focus on professionals, it’s essential to tailor your content format to resonate with your audience.
To determine the best time to post on LinkedIn for your specific audience, we recommend using tools like Buffer’s Analytics to track post performance and identify patterns. Factors such as breaks in the workday, varying audience time zones, and posting frequency should also be considered when scheduling content on LinkedIn. By understanding the platform’s algorithm and your audience’s behavior, you can optimize your posting strategy for maximum impact.
Experimentation is key to finding the optimal posting times for your LinkedIn account. By utilizing tools like Buffer’s automatic scheduling and analyzing post performance, you can refine your posting strategy over time. Remember to stay informed about platform changes and trends to stay ahead of the game in your LinkedIn marketing efforts.
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