Not even Tom Cruise could prevent the SAG-AFTRA strike

As everyone knows by now, Tom Cruise might be able to drive a motorbike off a cliff and climb the Burj Khalifa, however he can’t persuade a studio government to think about making lower than $27 million a yr.

With Mission: Inconceivable—Useless Reckoning Half One and its very lengthy title now in theaters, it’s lastly time to disclose the story of the not possible mission Tom Cruise couldn’t accomplish: Stopping the SAG-AFTRA strike. Per The Hollywood Reporter, the person who saved Hollywood’s ass and loves his popcorn Zoomed into negotiations between SAG-AFTRA and the Alliance of Movement Image and Tv Producers (AMPTP). Nonetheless, he couldn’t land the aircraft.

Cruise reportedly lobbied the AMPTP on a number of points, urging the assortment of studio representatives to hearken to the guild’s positions on A.I. guardrails and stunt performers. He additionally requested the guild to think about permitting performers to take part in promotional campaigns for upcoming tasks, which Hollywood Reporter sources described as “uncomfortable.” In line with Deadline, his curiosity in promotion had nothing to do with Mission: Inconceivable, as that movie’s rollout ended forward of the strike. As an alternative, he was involved concerning the post-vaccine return-to-theaters initiative that he’s been instrumental in selling and argued that actor promotion issues to field workplace outcomes—which eagle-eyed readers would possibly recall as being the purpose of the strike.

SAG-AFTRA is putting over a litany of points, notably on elevating residuals on streaming content material and A.I. utilization. Although, through the strike’s announcement, SAG-AFTRA’s description of the AMPTP’s asks have been nothing wanting ghoulish. SAG-AFTRA nationwide government director and chief negotiator Duncan Crabtree-Eire stated studios have been providing a single day’s pay in change for a digital scan of background actors’ likeness for indefinite use in future tasks with out additional compensation or consent. The union’s president, Fran Drescher, described them as “grasping.”

“We’re being victimized by a really grasping entity,” SAG-AFTRA President Fran Drescher stated upon the strike’s announcement. “I’m shocked by the best way the those who we’ve been in enterprise with are treating us. I can’t imagine it, fairly frankly, how far aside we’re on so many issues. How they plead poverty, that they’re dropping cash left and proper, when giving lots of of hundreds of thousands of {dollars} to their CEOs. It’s disgusting. Disgrace on them. They stand on the improper facet of historical past at this very second.”