Ted Sarandos, the CEO of Netflix, understands the importance of the cinema experience but also recognizes the need for streaming services in the modern entertainment landscape. In an interview on the What a Joke with Tom and Fortune podcast, Sarandos praised the unique experience of going to the movies while emphasizing the convenience of streaming. He pointed out that most people don’t live near a movie theater and highlighted the statistic that the average American only sees two movies a year in a theater, compared to Netflix members who watch an average of seven movies a month.
Sarandos noted the evolving consumer behavior and the appeal of the streaming model for filmmakers. He mentioned that many directors have shifted their focus to reaching their audience through streaming platforms like Netflix, acknowledging the challenges of the traditional movie theater business model. While some filmmakers may still dream of the big screen experience, Sarandos believes that streaming offers a more accessible and sustainable distribution option.
While some critics may question the artistic integrity of releasing films on streaming platforms, Sarandos maintains that Netflix provides a valuable home for filmmakers and offers new opportunities for reaching audiences. Despite some concerns about the changing landscape of the film industry, Sarandos remains confident in the future of streaming as a viable option for filmmakers and audiences alike.
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