Lionsgate Executives Discover the Secret to Engaging Gen Z and Alpha Audiences

Jenefer Brown, Lionsgate’s EVP and head of Global Products and Experiences, recently discussed the studio’s approach to engaging Gen Z audiences. She emphasized the importance of gaming platforms as a key method of reaching this demographic, highlighting how Gen Z and Gen Alpha spend their time on these social platforms playing video games and building communities.

The panel, titled “The Women of Lionsgate: Generating Gen Z Buzz,” included other key figures from Lionsgate who shared insights into the studio’s content creation, marketing, and distribution strategies aimed at younger viewers. They discussed popular TV series and films targeted towards Gen Z audiences.

Brown emphasized the significance of gaming worlds, revealing that 90% of Gen Z consumers are active in these spaces. She also highlighted the high level of engagement with brands in the gaming sector, with 55% of Gen Z gamers willing to connect with brands they encounter in these environments.

Authenticity emerged as a key theme during the panel, with discussions on Gen Z’s preference for genuine content and conversations. The panelists highlighted the importance of understanding the preferences of younger audiences and engaging in dialogue with them to create content that resonates.

TheWrap’s Power Women Summit provides a platform for influential women in entertainment and media to inspire and empower others in their professional and personal lives. This year’s theme, “Aspire,” aims to offer valuable insights through keynotes, panels, workshops, and networking opportunities. For more information on the event, visit thewrap.com/pws.



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