Kendrick Lamar will carry out the halftime present at Super Bowl LIX, in New Orleans, on Sunday, February 9, 2025. Watch him make the announcement within the promotional video beneath.
Super Bowl LIX takes place at New Orleans’ Caesars Superdome. Apple Music is the halftime present’s presenting sponsor, so the 2025 occasion is formally generally known as the Apple Music Super Bowl LIX Halftime Show.
In a press assertion, Lamar mentioned, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Lamar’s firm with Dave Free, pgLang, is dealing with the artistic route for the efficiency. Diversified Manufacturing Companies is producing the halftime present telecast with Jay-Z’s Roc Nation and Jesse Collins as govt producers, Hamish Hamilton as director, and Roc Nation additionally serving “as the strategic entertainment advisor of the live performance.”
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z acknowledged. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Lamar was among the many performers on the star-studded, hip-hop-forward Super Bowl LVI halftime present. The 2022 efficiency, at SoFi Stadium, in Inglewood, California, additionally featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak.
This previous February, in Nevada, Usher headlined the Super Bowl halftime present; he introduced out Alicia Keys, Ludacris, Lil Jon, H.E.R., and Jermaine Dupri throughout his hit-filled set.
Revisit “The 50 Best Albums of 2022,” that includes Kendrick Lamar’s Mr. Morale & the Large Steppers at No. 13. Plus, learn concerning the Compton rapper’s “Not Like Us” in “26 Contenders for the 2024 Song of the Summer.”
