Kamala Harris Paid Oprah Winfrey $1 Million To Endorse Her, Dropped Big Bucks on Celebs – And Still Lost

Kamala Harris Paid Oprah Winfrey $1 Million To Endorse Her, Dropped Big Bucks on Celebs – And Still Lost

Vice President Kamala Harris’ marketing campaign reportedly paid hundreds of thousands to enlist high leisure names throughout her unsuccessful presidential bid.

Based on reviews from the New York Put up, Oprah Winfrey’s Harpo Productions obtained $1 million from the marketing campaign in October after Winfrey hosted a city corridor with Harris in September and appeared at her ultimate rally in Philadelphia, the place she made a uncommon public endorsement. “We’re voting for values and integrity,” Winfrey informed the gang. “We’re voting for healing over hate.”

Past Winfrey, the marketing campaign’s spending reportedly included a six-figure fee to help Harris’ look on the Name Her Daddy podcast with host Alex Cooper. This expenditure was devoted to constructing a set for the interview, which came about in a lodge room in Washington, D.C., and aired in October.

Moreover, the Harris marketing campaign organized live shows throughout seven swing states on the eve of the election. These occasions, designed to drive turnout, featured main artists like Jon Bon Jovi in Detroit, Christina Aguilera in Las Vegas, Katy Perry in Pittsburgh, Girl Gaga in Philadelphia, and a efficiency by 2 Chainz in Atlanta three days earlier than Election Day. These live performance occasions had been anticipated to value as much as $20 million, although the ultimate quantity reportedly diverse after sure deliberate acts, together with Alanis Morissette, had been canceled to chop prices.

The idea of live performance occasions to spice up voter turnout was reportedly pushed by Stephanie Cutter, a political strategist from President Obama’s 2008 marketing campaign, with help from David Plouffe, one other Obama marketing campaign veteran. Cutter aimed to focus on lower-propensity voters, although the occasions didn’t generate substantial media protection, apart from Winfrey’s rally look, the place she warned that Trump’s re-election may threaten voting rights. Harris-Walz marketing campaign chairwoman Jen O’Malley Dillon permitted the live performance sequence regardless of reservations and allegedly postponed the choice, contributing to greater manufacturing prices resulting from last-minute planning.

Inner sources inside the marketing campaign have raised issues about the price of these live shows. Some staffers reported that the intensive planning and logistical groups, starting from 40 to 60 individuals per metropolis, positioned a major monetary pressure on the marketing campaign. An insider expressed worries about whether or not funds to distributors and reimbursed bills could be impacted, although employees funds reportedly remained unaffected.

As Election Day approached, marketing campaign managers grew to become more and more conscious of budgetary constraints, and a few ultimate live performance plans had been scaled again. The choice to cancel Morissette’s look in Detroit was made two days earlier than her scheduled efficiency. Inner conflicts emerged, with sources suggesting that marketing campaign operations chief Dana Rosenzweig may have raised issues earlier, although some defended her, indicating that funds oversight could have been the duty of the marketing campaign’s monetary workforce.

Following the election, sources near the marketing campaign have speculated that monetary difficulties could impression the marketing campaign’s capacity to settle excellent money owed with distributors and different contributors. Issues about expense reimbursements have arisen amongst employees, particularly these answerable for organizing the live shows. “I’m sure vendors will start to get upset soon,” one supply informed The Put up.

Regardless of high-profile endorsements and substantial spending, Harris in the end misplaced to former President Donald Trump in key swing states, casting doubt on the effectiveness of her marketing campaign’s technique and its funding in celebrity-driven voter engagement initiatives.

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