Optimizing Your Instagram Profile for the New 4:5 Aspect Ratio
If you’ve noticed a change in your Instagram grid, you’re not alone. Instagram is introducing a new 4:5 aspect ratio for post previews, replacing the traditional 1:1 square format. This update aims to create a more immersive and mobile-friendly experience, aligning the profile grid with the vertical-first format already seen in feed posts and Reels.
The shift to a 4:5 aspect ratio means that posts now appear taller, giving them a more dynamic look. This change is part of Instagram’s evolution towards a vertical-first trend, making content more engaging and optimized for mobile browsing. While some users may still see the classic square grid as the update rolls out gradually, designing your content with the 4:5 format in mind will ensure your feed remains visually appealing in the long run.
Here are the new dimensions you need to be aware of:
- Single image and carousel posts: Feed size 1080 x 1350 px (4:5), Grid preview: 1080 x 1350 px (4:5)
- Reels: Feed size 1080 x 1920 px (9:16), Grid preview: 1080 x 1440 px (3:4)
Adapting to this new grid format is straightforward and can help make your content stand out. Posting in the 1080 x 1350 px size ensures your posts display correctly in both the feed and the profile grid. Be sure to keep key elements centered within a 1080 x 1080 px area for optimal visibility across different previews. Additionally, you can manually adjust older posts if needed to align them with the new format.
Buffer fully supports 4:5 images, allowing you to upload and retain the correct format for Instagram’s feed. While previews in the queue and calendar views remain in 1:1 format, they will display correctly on Instagram. Utilize the right-side preview in Buffer to see how your post will appear once published.
Instagram’s move to a 4:5 format is part of a larger shift towards mobile-first and vertical content. This change aims to create a seamless experience across the app, maximizing screen space and making images and videos more immersive. By understanding and optimizing for the new 4:5 aspect ratio, you can ensure that your Instagram profile remains visually appealing and engaging for your audience.
Ensure your Instagram profile stands out with the new 4:5 aspect ratio. Learn how to optimize your content for this change and make the most of your feed. Try Buffer for free and elevate your social media presence today.
