January 16, 2024 @ 11:30 AM
Imax Company has actually called enjoyment marketing exec Anne Globe as Chief Marketing Policeman (CMO). In her duty, Globe will certainly supervise all brand name, movie marketing, innovative and social media sites for the international enjoyment innovation system. She formerly acted as CMO of Skydance Media in addition to DreamWorks Computer animation.
“IMAX has built an incredible brand that is admired and has real momentum worldwide, which creates a rare, valuable opportunity to push the envelope in how the Company engages its audiences,” claimed Globe in a main declaration. “I’ve known Rich for many years, and I’m excited to work with him and his team to bring everything I’ve learned working across film, TV, games, and digital platforms to IMAX as it expands into new experiences and events.”
“Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” claimed Rich Gelfond, Chief Executive Officer of Imax, claimed in a main declaration. “2023 was a banner year for IMAX in which the Company demonstrated the breadth of awe-inspiring experiences it can deliver globally, and Anne’s leadership will be critical as we bring more diverse films and events to our fans than ever before.”
Imax is recognized for its big layout movie discussions and just as outstanding, immersive noise sets up, which have actually ended up being the layout of selection for filmmakers aiming to leave their mark in the most significant feasible means. “Oppenheimer” in Imax ended up being an occasion this previous summer season with various other current motion pictures like “Top Gun: Maverick” and “Nope” ending up being important experiences for movie followers that, with their service charges, likewise aided the motion pictures’ ticket office haul.
