When looking at 10 Ten Baker from the outside, it may seem like a small cake shop tucked away on the upper floor of an old shoplot. However, beneath its charming cottage-core aesthetics and delicious bakes lies a touching and turbulent journey.
Wei Jing and Xiao Fen are the happy couple behind 10 Ten Baker today, but their path to this point was not without its challenges. In 2019, Wei Jing tragically lost his late wife, a Malaysian actress, in a car accident. The following year, he also lost his mother. These heartbreaking events, coupled with the global pandemic, led Wei Jing into a state of depression.
Meanwhile, Xiao Fen, who had been working as a banker for a decade, felt a lack of purpose in her life and yearned for something more meaningful. Both Wei Jing and Xiao Fen were lost in their own ways until they found solace and direction in their faith. Through God, they found each other and their shared purpose.
Their love story is chronicled online, where Wei Jing narrates how he prayed for God to bring the right woman into his life, just as He brought Eve to Adam. Little did he know that woman would be Xiao Fen, who had embraced singlehood until she crossed paths with Wei Jing.
The couple’s journey together began on a significant date, 10/10, which correlates with John 10:10 in the Bible, symbolizing abundance and blessings. This date marked the beginning of their relationship and their decision to start a business together.
Wei Jing’s love for cheesecake and Xiao Fen’s baking skills led them to create their signature cheesecakes. Starting as an online venture, 10 Ten Baker eventually evolved into a cozy brick-and-mortar cafe housed in a historic building owned by Wei Jing’s grandfather. The couple meticulously curated the cafe’s retro ambiance with carefully chosen furniture.
While there are many cake shops in the Klang Valley, 10 Ten Baker stands out for its unique blend of personal storytelling, passion, and, of course, delicious cheesecakes. The couple’s faith is at the heart of their business, with plans to expand the cafe to host church fellowship gatherings.
Despite their success, Wei Jing and Xiao Fen maintain that 10 Ten Baker is not just about making money but about sharing the depth of life with their customers. They have no desire to scale the business beyond its current state, as their focus remains on living purposefully and authentically.
With a clear vision to share the true meaning of life through their experiences, 10 Ten Baker serves as a haven for customers to unwind, connect, and find peace.
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