Need to gown like Emily Cooper in the Netflix collection Emily In Paris? Netflix and Google have struck a deal to assist make that occur.
In a multifaceted partnership deal, Google will change into the title sponsor of Emily In Paris, together with the just-released season 4, in addition to earlier seasons (the primary time Netflix library seasons have gained a title sponsor).
In addition, all Netflix members (regardless of whether or not they’re on the promoting plan or not) shall be ready to use Google Lens to scan Emily’s appears to be like from the season and be directed to comparable vogue objects that they will buy.
For customers on the advert plan, the partnership will embody the title sponsorship, pause adverts that encourage customers to use Google Lens to scan the display screen, and 15-second industrial spots, which is able to see Lily Collins reprise her position as Emily utilizing Google Lens to assist with vogue buying.
Google additionally sponsored a pop-up occasion in Los Angeles tied to the season 4 premiere in which attendees might scan outfits to search for comparable choices, with others answering questions to win a visit to Paris.
The Google partnership marks a major enlargement into the shoppable content material area for Netflix, which launched its advert tier two years in the past. The streaming big has labored on customized co-marketing campaigns earlier than, nevertheless, together with offers with Domino’s for Stranger Issues; Geico and Leo, and Previous Spice and The Witcher. It has additionally had title sponsors for brand new seasons of reveals, although the Google partnership expands that providing to library titles.
“We’re thrilled to partner with Netflix and Emily in Paris to bring the joy of shopping directly to your screen,” mentioned Stephanie Horton, Google’s senior director of international client advertising and marketing & commerce. “With Google Lens, you can turn your TV screen into your personal runway – effortlessly shopping the world’s fashion in one place. Simply snap a photo with your phone, and unlock a world of style and inspiration.”
“This campaign has been incredibly fun and exciting to bring to life, with the seamless partnership between Netflix’s fan-favorite series Emily in Paris and Shop with Google,” added Magno Herran, VP of Advertising and marketing Partnerships “By organically tapping into the fandom of the show, and leveraging engaging formats, it offers our members a creative and entertaining experience and showcases to our partners the breadth at which we can build these unique opportunities with them.”
