Warner Bros. Discovery has appointed Eric Pallotta, a former Netflix executive, to lead social strategies and editorial campaigns for the Max streaming platform as part of its marketing efforts.
In his role as group senior vp of global brand, social, and editorial for WBD’s direct-to-consumer division, Pallotta will be responsible for driving social strategies and editorial campaigns for the studio’s flagship streaming platform.
Pallotta expressed his excitement about joining Max and leading the global brand social and editorial team. He highlighted Max’s vast library of beloved shows and movies and expressed his commitment to contributing to its growth and success through earned media and social initiatives that elevate the platform in the marketplace and engage global fandom.
Having spent a decade at Netflix pioneering the streaming giant’s social media strategy, Pallotta brings a wealth of experience to his new role. Prior to joining Warner Bros. Discovery, he served as the chief marketing officer at the popular sleep brand Hatch.
Working alongside Zach Enterlin, executive vp of brand, content, and creative at HBO & Max, Pallotta will oversee brand marketing efforts. Shauna Spenley, CMO of Max and Discovery+, commended Pallotta’s reputation as an earned media marketing visionary and expressed confidence in his ability to contribute to the company’s success.
In August 2024, Warner Bros. Discovery appointed Spenley as the global CMO of direct-to-consumer to lead streaming marketing efforts. She is responsible for all marketing, subscriber growth, retention, research, and other key areas for WBD’s streaming products, including Max and Discovery+, reporting to JB Perrette, CEO and president of global streaming and games.
Prior to joining Warner Bros. Discovery, Spenley served as the president of entertainment at Riot Games and held positions as vp of marketing and publicity at Netflix.
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