Michael Groszkruger, the esteemed market research executive with over 20 years of experience at New Line Cinema and Warner Bros., passed away on Jan. 30 in Portland, Oregon at the age of 60 after battling cancer. He left behind a legacy of success and innovation in the film industry.
Groszkruger played a crucial role as Vice President and Head of Research at New Line from 1997 to 2008, overseeing the release of iconic films like Wag the Dog, The Wedding Singer, Magnolia, Love & Basketball, and installments in popular franchises such as Lord of the Rings, Austin Powers, and Rush Hour. His ability to interpret data and provide creative insights contributed significantly to New Line’s achievements during his tenure.
Transitioning to Warner Bros. in 2008, Groszkruger continued his impactful market research work, supporting the marketing efforts for blockbuster films like Harry Potter, Hobbit, Hangover, and Clint Eastwood movies until his retirement in 2017. Even after retiring, he remained involved in the industry as a consultant for the development group.
Colleagues and friends remember Groszkruger as a dedicated and talented professional. Russell Schwartz, former President of Marketing at New Line, praised his instincts and unparalleled marketing skills. Lewis Oberlander, Executive Vice President of Worldwide Market Research at Warner Bros., highlighted Groszkruger’s valuable contributions and friendship. Toby Emmerich, former Warner Bros. Pictures Group chairman, commended his unwavering support for filmmakers and optimistic outlook.
Born in 1964 in Inglewood, Groszkruger held a bachelor’s degree from Cal State Fullerton and a master’s degree in Eurasian, Russian, and East European studies from Georgetown University. Before his time at New Line, he worked at the International Media Fund in Washington.
In his retirement years in Portland, Groszkruger pursued his passions for painting, gardening, and serving as a historical docent. His decision to leave Hollywood and embrace a simpler life inspired many, including Kevin Goetz, founder and CEO of Screen Engine/ASI, who admired Groszkruger’s courage and authenticity.
Groszkruger is survived by his sister, Jill, and nieces, Emily and Allison. His impact on the film industry and the lives of those who knew him will be deeply missed.
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