The Federal Communications Commission is investigating whether iHeartMedia is requiring artists to perform at its upcoming country music festival for free or reduced pay in exchange for more favorable airplay. FCC chairman Brendan Carr sent a letter to iHeartMedia CEO Robert Pittman regarding possible violations of rules requiring broadcasters to disclose payments for airing programming, known as the “payola” rule.
iHeartMedia stated that performing at the iHeartCountry Festival does not impact airplay on their stations and that they do not make agreements about airplay with artists performing at their events. The festival, taking place on May 3 in Austin, Texas, features performers like Brooks & Dunn, Thomas Rhett, and Rascal Flatts.
The FCC is interested in how iHeartMedia handles artist solicitation and compensation, requesting information on artist compensation and the influence of their participation on airplay. The FCC has also asked for information on artists invited to the event who declined to perform.
iHeartMedia has been given 10 days to respond to the FCC’s inquiry. The company’s response will be crucial in addressing concerns about potential violations of government rules regarding sponsorship identification. This investigation is part of FCC Chairman Carr’s broader efforts to ensure compliance within the radio industry.
Overall, iHeartMedia is committed to demonstrating to the Commission that their festival does not impact airplay on their stations and that they comply with all applicable laws and regulations. Their goal is to showcase the promotional value of the iHeartCountry Festival for artists and their careers.
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