The bots are popping off. Synthetic intelligence know-how is revolutionizing each business, and digital advertising and marketing is not any exception.
AI instruments like ChatGPT are an asset for contemporary social media managers. Studying how one can leverage ChatGPT—and recognizing the know-how’s strengths and weaknesses—is an effective way that will help you work extra effectively whereas nonetheless producing content material that’s artistic, private, and genuine.
The truth is, in response to a Hootsuite LinkedIn survey of social media managers, 46% of respondents use ChatGPT for ideation, 39% use it for copywriting, whereas 4% use it for planning month-to-month content material calendars.
For one of the best business recommendation, we requested Paige Schmidt, Hootsuite’s Social Engagement Coordinator, how AI tech can greatest be used for social media advertising and marketing.
Key Takeaways
AI instruments like ChatGPT are game-changers for content material ideation. Simply share some particulars about your model, and watch it generate recent, artistic concepts to kickstart your posts.
The extra particular you might be together with your prompts, the higher your outcomes shall be. Deal with your interplay with AI like a dialog—refine your requests to get precisely what you want.
Whereas AI can produce strong drafts, at all times add your private contact. Edit for model voice and fact-check every thing.
Fighting captions? Instruments like OwlyWriter can whip up choices for you. It’s like having your very personal brainstorming buddy.
What’s ChatGPT?
ChatGPT is an AI chatbot. It makes use of a dialogue format (which means the person interplay is conversational) and may produce human-like responses to questions and requests.
OpenAI created the software and first launched it in late 2022, reaching 100 million customers in two months—a record-setting success. As of January 2024, its internet tackle (chat.openai.com) receives 485 million visits month-to-month.
Content material ideation
Meteorologists say a brainstorm is coming. ChatGPT can help you with arising with concepts, and creates nice beginning factors to encourage you.
Give the AI just a few particulars about your enterprise, model, product, or service after which ask questions that will help you give you the proper content material concepts.
Writing captions
Developing with captions is hard for even one of the best writers, and ChatGPT will do the be just right for you (or at the very least offer you some applicable language and concepts).
Feed the AI some related particulars about your publish and it’ll generate a number of captions so that you can select from.
Even in the event you don’t use the total AI-generated captions word-for-word, it helps to get some first drafts began.
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Brainstorming call-to-actions
It’s necessary to incorporate a call-to-action at any time when doable on social posts—it’s how your followers know what steps to take to additional assist your model.
That stated, arising with a ton of artistic methods to say “link in bio” isn’t thrilling work… so, let ChatGPT give it a strive.
Making a content material calendar
Utilizing ChatGPT is one solution to create a content material calendar (Hootsuite has a lot of tips for this, too).
Simply enter just a few particulars about upcoming occasions or social media campaigns and the software will generate dates, occasions, and content material varieties on your model.
Proofreading
Paige Schmidt, Social Engagement Coordinator at Hootsuite, says she primarily makes use of ChatGPT for proofreading.
As soon as the copy is written, ChatGPT helps her with revisions. “It’s great to have that second pair of ‘eyes’ to read the sentences,” she explains, “and I mostly use it for rephrasing or shortening my sentences to make them clearer for the reader.”
Sentiment studying
Schmidt additionally makes use of AI for sentiment studying (in different phrases, figuring out the emotion or tone behind phrases).
That is useful for addressing feedback on viral posts. “Before responding, I like to get an objective view of a comment if I’m unsure of its tone,” says Schmidt.
She believes that ChatGPT could be an efficient third-party software to assist perceive a commenter’s intent, however context is every thing: “It’s important to provide as much context as possible for the most accurate interpretation,” she shares.
1. Make prompts particular
For the AI to do its greatest work, particular prompts are required. You’ll want to inform ChatGPT about your model, your merchandise, the tone you need for the generated textual content, and some other related particulars.
For instance, (*75*) isn’t particular sufficient. Nonetheless, “Write me a funny caption for my Instagram photo of my chocolate bagel. It’s for my Toronto-based bakery” is healthier.
“It’s all about being direct with what you want, and the system will adjust accordingly,” says Schmidt. “Even information you think may be irrelevant—it’s good for the program to know the context, and who the audience is.”
2. Be conversational
“When talking to ChatGPT, I treat it like a conversation,” says Schmidt. “For instance, if it rephrases a sentence but sounds too formal, I’ll ask, ‘Can you make it more casual?’”
As a result of the software is designed to interact in dialogue and to make use of extra data to tweak the outcomes, thus providing you with essentially the most optimum reply, you’ll be able to provide extra data to enhance the outcomes. Try this immediate Schmidt feeds to ChatGPT:
Immediate: Repair the next caption to be quick and candy, I need it to sound playful but informative as a result of that is going out to my community of skilled social media managers:
“Social listening is one of the most powerful tools in a social media manager’s toolkit. By actively paying attention to conversations, comments, and trends, you can gain valuable insights into your target audience’s needs, preferences, and pain points.”
The consequence:
Social listening is an SMM superpower! Keep plugged into feedback and developments to uncover what your viewers actually desires. #SocialListening #SMMTools
Not thrilled with ChatGPTs consequence, “it sounds too much like a bot,” Schmidt explains, she added:
Immediate: This sounds a bit too playful and nonhuman.
And ChatGPT edited the consequence:
“Social listening is a must-have for SMMs! By keeping an ear on conversations and trends, you gain valuable insights into your audience’s needs and preferences. #SocialListening #SMM”
That’s extra prefer it. “This was great, it’s short but informative,” she says. “I’m just going to remove the hashtags, fix up the emojis and send it off!”
3. Edit, edit, edit
See what she did there? Even after Schmidt was happy with the generated textual content, she made her personal adjustments to make it possible for the consequence matched her model’s type and enterprise objectives.
“As people become more familiar with AI-generated text, it’s important to maintain a human touch to make the content feel more authentic,” she says. “Using ChatGPT is a great starting point, but you must take it and make it your own.”
4. Reality-check your outcomes
Moreover enhancing for type and tweaking outcomes to fit your model, it’s additionally necessary to double-check that the data ChatGPT writes for you is definitely true.
“It’s always a good idea to verify the sources and cross-reference different sites to ensure the data or information is correct,” says Schmidt. “Keep in mind that ChatGPT isn’t perfect, and can be influenced by the tone or structure of your prompt.”
Like a hammer, AI is an efficient software when used correctly. To forestall PR accidents, maintain these “don’ts” in thoughts:
Don’t make it the first creator of your social media content material. “ChatGPT is helpful for brainstorming and content planning, but the content creation should still come from the social media manager,” says Schmidt.
Don’t neglect to proofread. Whether or not or not ChatGPT wrote your content material, you’re the human that’s accountable for it: finally, if AI generates content material that has factual errors or different points, it’s as much as you to edit it.
Don’t enter delicate knowledge. By no means use ChatGPT to generate content material that features private or delicate data. This might put your organization and clients liable to id theft or different malicious actions.
Don’t use it for authorized or medical recommendation. AI know-how continues to be a great distance from offering correct solutions to those sorts of questions, so it’s greatest to go away them out fully.
13 ChatGPT prompts for Instagram
Generate a 200-character Instagram caption for a dentist providing two-for-one dental hygiene companies.
Use this e mail publication to create textual content for an Instagram carousel publish. Divide the textual content into ten quick paragraphs. [INSERT NEWSLETTER]
Create six ballot questions that ask customers about their spending habits across the holidays.
Write a 150-character Instagram bio for a [INSERT INDUSTRY] firm that gives [INSERT SERVICES].
Give me some picture concepts for a cake store’s Instagram account. The store desires to advertise its gluten-free and vegan choices in these posts.
Write an Instagram giveaway publish the place customers can win [INSERT PRIZE] by [INSERT CONTEST GUIDELINES]. Remember to embrace [ADD DETAILS] and tag our companions [ADD PARTNERS].
Describe the advantages of physiotherapy for academics. Then, flip these outcomes into an Instagram publish.
Flip this weblog into an Instagram publish. Summarize the paper into bullet factors within the physique of the publish: [INSERT blog].
Create an Instagram story advert that promotes a sale on our web site. The sale contains [INSERT SALE DETAILS]. The social media advert copy ought to seize viewers’ consideration in 5 seconds or much less and embrace this URL: [INSERT URL]
Write a persuasive caption for an Instagram publish that outlines the advantages of utilizing [INSERT PRODUCT].
Create an Instagram publish that showcases one of the best underground bars in New York. Embody three of your favorite bars with dwell music and a caption not more than 200 characters lengthy.
Clarify why now is an effective time to get into the true property market in a 300-word Instagram publish.
Create an inventory of hashtags {that a} forestry firm might use on Instagram.
12 ChatGPT prompts for TikTok
Write a one-minute script for a TikTok video that captures consideration within the first 5 seconds. The video is about skincare routines with a number of steps.
Generate photograph concepts for a TikTok slideshow that reveals behind-the-scenes of a meals photoshoot.
Write a 30-second TikTok script with as many references to popular culture in 2024 as doable.
Create a TikTok script about how necessary it’s to get sufficient sleep.
Give me concepts for a TikTok video about sustainable clothes retailers.
Take this webpage and switch it right into a 30-second TikTok script. [INSERT WEB PAGE]
Write out a shot record for a TikTok video selling a brand new mocktail firm.
Inform me about how listening to music impacts infants’ growth. Then, use the data to create a TikTok script selling a band that creates music for infants.
Make this TikTok script shorter and extra to-the-point. [INSERT SCRIPT DRAFT]
Write a TikTok script that explains why we are able to’t simply print extra money.
Create a 15-second TikTok script that’s humorous, artistic, and talks about waterproof sneakers.
Write a 10-word or much less TikTok bio that describes a motorized vehicle firm in a humorous manner.
10 ChatGPT prompts for Fb
Write a Fb publish that promotes my firm’s end-of-season sale. The offers accessible are [INSERT DEALS HERE].
Give you matter concepts for Fb posts regarding mountain biking.
Create a Fb Store description for a corporation that makes water bottle equipment.
Write a heartfelt Fb publish thanking the workers of a sweet store for his or her laborious work.
Give me concepts for issues to incorporate in a Fb bio for a florist.
Flip this e mail publication right into a Fb publish that targets dad and mom of school-aged kids: [INSERT NEWSLETTER].
Fake you’re a meals supply enterprise seeking to entice extra clients to your service on Fb. Write a 200-word publish that encourages folks to enroll, obtain your app, and get meals delivered at present.
Create a Fb ballot associated to this 12 months’s Oscar winners. The ballot ought to relate in some way to a social media administration software program firm.
Write a motivational Fb publish that encourages folks to start out their very own companies.
Generate a response for patrons that ask us about our opening hours in our inbox. Our opening hours are: [INSERT HOURS].
10 ChatGPT prompts for LinkedIn
Write a LinkedIn publish promoting that my firm is hiring and outlining the advantages of working right here. The corporate title is [INSERT COMPANY NAME] and the advantages are [INSERT BENEFITS].
Brainstorm Linkedin ballot questions associated to decorate codes at work.
Create a LinkedIn publish that describes why correct grammar is necessary on a resume.
Give you an inventory of abilities {that a} social media supervisor must have. Flip this record right into a job description for LinkedIn.
Write a humorous LinkedIn publish evaluating firm to breakfast.
Flip this TikTok script right into a extra severe publish for Linkedin. [INSERT TIKTOK SCRIPT]
Write a LinkedIn publish within the voice of our CEO in regards to the significance of long-term investing in social media technique. Use this writing type: [INSERT SAMPLE].
Create a LinkedIn publish selling our new on-line course. Describe the course in 150 phrases or much less, and drive site visitors to this URL: [INSERT URL].
Flip this tweet into an extended LinkedIn publish. Remember to goal the content material in direction of a know-how CEO viewers: [INSERT TWEET].
Write a LinkedIn publish about why companies ought to spend money on social media advertising and marketing. The publish needs to be not more than 500 phrases lengthy and embrace this key phrase: [INSERT KEYWORD].
10 ChatGPT prompts for X (Twitter)
Create a 280-character Tweet about how one can care for a cast-iron pan. Additionally, promote why forged iron pans are nice.
Brainstorm hashtags that an artwork provides firm can use on Twitter.
Generate a Tweet that promotes veganism. Make it humorous and 280 characters.
Write a Twitter publish that explains our retailer’s vacation hours. The hours are [INSERT HOURS HERE].
Generate concepts for subjects that may be mentioned at a convention in regards to the retail business. Then, flip the subjects into tweets that promote the convention.
Counsel a Tweet that prompts our viewers to share one life talent they need that they had discovered sooner? Direct customers to incorporate the branded hashtag, #LifeSkills.
Write a 280-character Tweet about our new product launch [DESCRIBE PRODUCT]. Direct customers to this URL [INSERT URL].
Generate a Twitter publish that promotes our upcoming sale of [INSERT PRODUCT DESCRIPTION] with a limited-time low cost code [INSERT CODE]. Be sure that it’s 280 characters or much less.
Rewrite this Instagram publish as a Tweet. Hold the content material to 280 characters or much less: [INSERT POST].
Create 5 completely different Twitter polls associated to a health firm. Every ballot ought to reply an fascinating query about wholesome train habits.
10 ChatGPT prompts for Pinterest
Take this e mail publication and switch it right into a Pinterest pin description. [INSERT NEWSLETTER]
Proofread this Pinterest recipe and inform me if any elements of it are unclear or complicated. [INSERT RECIPE]
Write a Pinterest pin description for a chocolate chip cookie recipe that has solely 5 substances.
I’m internet hosting a guide launch. Generate concepts for Pinterest pictures that embrace a guide.
Create a Pinterest bio for a recipe tester that posts a lot of dairy-free recipes.
Use the identical tone as this internet web page to explain a brand new skincare product that hydrates dry pores and skin. [INSERT WEB PAGE]A
Brainstorm an inventory of things to incorporate on a Pinterest board about lavatory renovations.
Write a Pinterest pin description for a publish about how one can get reasonably priced flowers for a marriage.
Create a Pinterest pin description that showcases the autumn color predictions of an inside designer.
Give you artistic Pinterest board concepts for a digital advertising and marketing firm.
10 ChatGPT prompts for YouTube
Write a YouTube script that teaches viewers how one can change the tire on a automotive. The script ought to break the directions down into 10 steps or much less.
Brainstorm ten YouTube video concepts associated to coaching a pet.
Write out a shot record for a YouTube video that promotes a brand new footwear model. The photographs can include a most of three folks.
Create an inspiring YouTube video script that encourages rookies to strive yoga.
Give me a call-to-action for the top of my YouTube video about dwelling safety programs.
Write a YouTube bio for a video creator that critiques digicam and movie tools.
Create a YouTube video script with an thrilling hook. The script ought to speak in regards to the 5 guidelines of lab security, that are [INSERT RULES].
Write a YouTube video description that’s 5000 phrases or much less. The video is titled [INSERT TITLE]. The outline ought to embrace the next key phrases [INSERT KEYWORDS].
Write a YouTube script that walks viewers by way of establishing an Instagram enterprise account. The script needs to be not more than 15 seconds lengthy and embrace the next key phrases [INSERT KEYWORDS].
Generate 5 YouTube video title concepts for a video about [TOPIC]
Bonus: Obtain this free cheat sheet with 250 professionally engineered ChatGPT prompts that may allow you to be extra productive at work and in your every day life. We’ve included particular prompts for over 25 industries and professions!
ChatGPT is a flexible bot, however this jack-of-all-trades isn’t particularly designed to assist social media managers. For social-focused AI, Hootsuite’s OwlyWriter solutions the decision.
OwlyWriter generates content material concepts, captions, and advert copy, edits writing and helps you repurpose top-performing posts for extra natural attain.
“OwlyWriter streamlines content planning and saves time during brainstorming sessions,” says Schmidt. “It’s a lifesaver for social media managers who need quick content ideas.”
To make use of Owlywriter AI, go to your Hootsuite dashboard and choose Begin with AI.
Subsequent, choose what you need to use Owlywriter for. For this instance, we selected Begin from Scratch.
Then, you’ll be prompted to decide on what social media platform and elegance you need the software to put in writing for. We selected a HOOK publish.
The software prompts you to explain your model, product, or service (for instance, hand-knitting fruit-shaped hats for cats).
Describe, hit Create Caption and also you’re able to rock.
Click on Create publish to start out the following step scheduling your content material.
Psst: You’ll be able to edit the generated textual content later if it’s not precisely what you need.
Professional tip: For extra digital advertising and marketing life hacks—together with caption, hashtag, and bio mills—discover Hootsuite’s free social media instruments.
Save time managing your social media channels with Hootsuite. From a single dashboard, you’ll be able to create content material with an AI assistant, publish and schedule posts, discover related conversions, interact the viewers, measure outcomes, and extra. Strive it free at present.
Save time and develop quicker with OwlyWriter AI, the software that immediately generates social media captions and content material concepts.
