Introducing JW Wiseman, the founder of Curious Elixirs, a non-alcoholic craft cocktail company, in this SEO-optimized Side Hustle Spotlight Q&A. Launched in 2015, Curious Elixirs has seen impressive growth, reaching $50 million in revenue over the past five years and projecting $176 million in revenue by 2030. JW Wiseman has successfully served millions of customers in top restaurants, nightclubs, and through direct-to-consumer sales.
When JW Wiseman started his side hustle, he was helping food startups and running a bar and nightclub. His inspiration for Curious Elixirs came from his passion for cocktails and the need for a sophisticated non-alcoholic option. The brand focuses on crafting complex, alcohol-free cocktails using top-quality ingredients, setting it apart in the market.
The initial steps to launch Curious Elixirs included experimenting in the kitchen, creating unique recipes like the hibiscus negroni, and testing the drinks at events. Despite facing challenges like creating unique extracts for bitter and spicy flavors, Curious Elixirs gained traction quickly with its monthly subscription service, The Curious Cocktail Club.
The business saw consistent revenue early on, earning $2.2 million in its first five years. With a focus on quality and innovation, Curious Elixirs has experienced significant growth and revenue, crossing $50 million in the last five years with a 30% compound annual growth rate.
JW Wiseman’s advice to aspiring side hustlers is to start now and stay curious. By taking consistent actions and staying open to new ideas, anyone can build a successful side hustle. Join the trend of non-alcoholic beverages and explore the potential for growth and creativity in this exciting market.
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