Simply this month, generative AI filmmaker Dave Clark spoke at IndieWire’s Way forward for Filmmaking Summit about how synthetic intelligence would have the ability to assist filmmakers extra simply pitch and visualize their story concepts to Hollywood determination makers. When it got here to AI getting used for pre-vis, he stated, “I think we’re there today.”
He was proper. The longer term is right here.
On Tuesday, November 19, Clark introduced the launch of a brand new content material studio that goals to provide movies, sequence, and different new media by way of generative AI and with high Gen-AI artists and storytellers. The corporate will use a “reimagined production process enabled by proprietary software.” The studio needs to make unique tales for a world viewers.
Clark is founding the corporate alongside Fullscreen CEO George Strompolos and former YouTube content material government Jamie Byrne, and Promise is launching with an funding spherical led by Hollywood legend Peter Chernin by way of his The North Highway Firm and Andrew Chen of Andreessen Horowitz (a16z).
Funding particulars weren’t disclosed, but it surely’s a powerful crop of business expertise that ought to let Promise dwell as much as its title. Strompolos with Fullscreen helped form the creator financial system, and Byrne was instrumental within the early development of YouTube as considered one of its first executives.
“We are investing in a new class of Gen AI talent who blend traditional filmmaking chops with cutting-edge technical expertise, setting a new standard for high-quality storytelling enabled by AI,” stated Strompolos. “We believe this is a transformational moment in entertainment and a studio must be built from the ground up — around the artists, the tech, and a new workflow — in order to unlock its full potential.”
Byrne added: “We’re championing Gen AI artists and forming partnerships with a broad range of rights-holders to bring their stories to life. Our productions will also see us working with members of the creative community — from writers and directors, to actors, visual effects artists, and more — tailored to each project’s unique vision.”
Chernin beforehand lent his bona fides to Fullscreen, and his assist is a ringing endorsement for considered one of Hollywood’s largest producers.
Chernin acknowledged: “There is something undeniably exciting about Generative AI, and we are bullish on George and Promise’s ability to empower storytellers. This team understands that prioritizing artists and creatives is the only approach as we begin to apply Generative AI into the creative process, and Promise has the most inventive and user-friendly model we have seen.”
“Generative AI is transforming creativity and Promise is at the forefront of enabling the next generation of creators and storytellers,” stated Chen, Common Companion at a16z. “Our investment reflects our confidence in their approach to integrating technology with the craft of storytelling.”
Promise is creating a software program product referred to as MUSE, which integrates Gen AI into the manufacturing workflow. The purpose is to create a “streamlined, collaborative, and secure production environment” for artists.
“Gen AI filmmaking is a inventive course of that mixes the experience of expert artists, hybrid workflows, and a collaborative manufacturing setting. Our purpose is to domesticate an area the place storytellers from all backgrounds can discover daring concepts, take dangers, and push the boundaries of storytelling,“ Clark stated.
Strompolos will function Promise’s CEO, Byrne shall be President and COO, and Clark shall be Chief Inventive Officer.
No initiatives had been introduced at this time as a part of the corporate’s launch, however Promise says it’s actively participating with Gen AI artists, Hollywood expertise, and rights holders to develop a slate of movies and sequence throughout a number of years.
Clark is finest identified for his viral AI brief “Battalion,” by which he independently used generative AI instruments to create primarily a take a look at case for an extended movie about the one Black troopers to land on the Normandy seashores throughout D-Day.
“It’s not this idea of replacing, it’s this idea of augmenting us as filmmakers and giving us a superpower to really show our vision,” Clark beforehand stated of the potential of AI in movie at IndieWire’s panel dialogue early this month.
