CNBC is strengthening its new CNBC Sport brand, expanding its sports business coverage to CNBC TV and live events in a significant manner.
The company will debut a CNBC Sport weekend show called CNBC Sport: On The Record, featuring interviews with sports business executives and newsmakers. Additionally, they are planning a series of long-form CNBC Sport-branded productions focusing on the intersection of sports and business. The first project will showcase NBA superstar Steph Curry’s off-court endeavors through his company Thirty Ink.
Max Meyers, VP & senior executive producer of strategic verticals & audience development, discussed the importance of sports as appointment viewing and the influx of money in the sports industry. CNBC aims to tell the story of money in sports better than other networks, reflecting the high demand for sports business content.
CNBC Sport reporter Alex Sherman shared that the idea for the venture came from CNBC president KC Sullivan, who highlighted sports as a significant investable asset. The platform will provide in-depth coverage of sports business, leveraging CNBC’s existing relationships with team owners.
In addition to a CNBC Sport newsletter, CNBC has increased its sports business coverage significantly since the launch. They have introduced a weekly sports business podcast, which will serve as the basis for their upcoming weekend show starting March 29. Interviews from the podcast will be repurposed for the weekly series, maximizing content efficiency.
The longer-form video documentaries will feature detailed explorations of prominent figures in sports business, with the upcoming focus on Steph Curry. The first branded live event, CNBC Sport: Inside the Business of Women’s Basketball, sponsored by JPMorgan Chase, is scheduled for April 5.
Meyers emphasized the engagement and positive reception of CNBC Sport’s content, noting that they are reaching their target audience, including commissioners, agents, and sports bankers. The platform aims to provide valuable insights into the business side of sports and build partnerships within the industry.
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