Veteran Quebec TV exec Marie-Philippe Bouchard has been named as the subsequent president and CEO of CBC/Radio Canada.
The announcement from Heritage Canada, a federal authorities division, has Bouchard, most not too long ago president and CEO of TV5 Quebec Canada, filling the highest job on the nation’s public broadcaster for a five-year time period, beginning Jan. 3, 2025.
She’s going to change Catherine Tait, the out-going head of CBC/Radio Canada, who leaves the pubcaster amid controversy surrounding govt bonuses paid to employees this yr after one other spherical of worker layoffs within the face of decrease promoting income and competitors from U.S. digital giants.
Earlier than becoming a member of TV5 Quebec in 2016, Bouchard held a variety of administration and senior govt positions at CBC/Radio-Canada. She returns to the pubcaster as legacy broadcasters, together with CBC/Radio Canada, wrestle to remain related to Canadian media shoppers as Netflix, Prime Video and different U.S.-based streaming platforms assume a better share of the home TV market.
“Public service media all around the world serve as a precious public asset. As society changes at a fast pace, so must our public broadcaster, continuing to build trust in order to remain relevant to all Canadians,” Bouchard stated in a press release on Tuesday.
In Could 2024, the federal authorities created an advisory committee to supply coverage recommendation on the way forward for the general public broadcaster, which features a potential revamp of its annual funding mannequin — which incorporates taxpayer funding and promoting income — as content material manufacturing prices proceed to rise.
The CBC might even see some elevated funding after Canada struck a $100 million cope with Google to yearly pay native publishers for information snippets shared or repurposed on its native platform.
