The drastic decline in viewership at a certain cable news network post-presidential election has sparked concern. In the weeks following the election, the primetime audience has dropped by half, leading to tumultuous reports about the network’s performance.
It’s important to note that drops in viewership post-election are not uncommon. Data shows that since 2004, CNN, Fox News, and MSNBC have all experienced an average decline of 38% in primetime ratings in the month following an election compared to October of that year.
While Fox News has seen a slight improvement in primetime ratings post-election, CNN and MSNBC have experienced significant declines. The recent presidential election coverage drew a lower viewership across all cable and broadcast networks compared to previous years.
The drop in viewership for cable news networks like CNN, Fox News, and MSNBC after an election can be even more pronounced when the winning candidate is perceived as the opposite of the network’s ideological stance. However, history shows that these networks tend to recover their audiences in the months following the election.
Despite facing challenges such as cord-cutting and the rise of streaming services, CNN and MSNBC have weathered similar post-election viewership declines in the past. As they navigate the changing media landscape, both networks have shown resilience in regaining lost viewership in the aftermath of elections.
Overall, while uncertainties linger for these networks, they have proven their ability to bounce back from post-election rating slumps in the past.
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