BTS‘ V is the brand new face of French luxurious jeweler Cartier’s new Panthère de Cartier marketing campaign. In an announcement, Cartier Worldwide senior vp & chief advertising officer Arnaud Carrez praised the Ok-pop celebrity’s expertise and magnificence, saying, “V is a dancer, musician & artwork lover who has a stable persona & sense of constructing selections pushed by his personal creativity, and with solely his personal model & magnificence.”
WWD reported that V (born Kim Taehyung) would be the firm’s latest international model ambassador, with the singer debuting because the face of its Panthère line in a photograph that includes the singer carrying among the line’s feline fashions. As a part of the roll-out, the journal described a brand new photograph of V by which he wore a crimson go well with jacket together with a “sculptural diamond ring, tête-à-tête panther bracelet, the Révélation d’une Panthère watch and a Panthère de Cartier necklace made from white gold, diamonds, onyx and emeralds.”
“When it got here to embodying the magnetism and aura of the panther, our selection naturally fell on V. He has the look and energy of character,” stated Carrez. “A persona whose selections are guided by creativity as a dancer, musician or artwork lover, with this model and this magnificence that belong solely to him.”
In an announcement, the corporate added that V has the “identical artistic spirit and magnetic gaze because the panther.. These hyperlinks of character make this artist, thought of one of the crucial gifted of his era, a really perfect Cartier ambassador to put on Panthère de Cartier jewellery creations.” One other Ok-pop star, BLACKPINK’s Jisoo, joined Cartier as a model ambassador in Could 2022.
Within the midst of BTS’ pause to permit its members to concentrate on solo tasks — in addition to to present them time to finish obligatory South Korean navy service — V has additionally signed on as the worldwide ambassador for style model Celine. Earlier this 12 months, bandmate Jimin was named as an envoy for fellow luxurious jeweler Tiffany & Co.
Take a look at a picture of V within the Cartier marketing campaign beneath.
