Emile Dumont found himself starting Bodynetic, a healthtech startup focused on chronic pain, posture issues, and lifestyle improvement, after being let go from his job at a stretching studio. His experience led him to question the effectiveness of posture correction methods offered in the market, which eventually led him to start The Posture Lab with an initial investment of S$10K.
Despite facing challenges due to the pandemic, Emile innovated and shifted focus to developing online content for posture programs and educational materials. This eventually led to the creation of an AI app aimed at helping users exercise anytime and anywhere using computer vision and movement tracking technology.
Bodynetic’s offerings include massage therapy, posture analysis, physiotherapy, and personal training solutions. The startup is now targeting businesses as their primary customers, with partnerships with hotels, resorts, and corporates to integrate their digital solutions into various spaces for guest and public use.
The ultimate goal of Bodynetic is to impact 1,000,000 individuals directly through their solutions, which includes working with visually impaired athletes and individuals with autism. The startup is also a member of raiSE in Singapore, focusing on becoming a notable social enterprise with measurable outcomes for their work.
In the future, Bodynetic plans to expand into the hospitality and tourism sector, partner with corporates for staff wellness benefits, and increase their digital wellness solutions across industries. Their long-term vision includes expansion into Vietnam, the Philippines, and eventually the whole APAC region, with a possibility of entering the US market through Mexico.
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