Blair Rich — the longtime Warner Bros. advertising veteran — has landed at Legendary.
Rich will be part of the Dune studio as its chief advertising and business officer, reporting on to CEO Joshua Grode and head of manufacturing Mary Guardian. Within the position, she can be chargeable for international advertising operations, together with the applying of recent applied sciences.
The transfer marks Rich’s return to leisure. She joins Legendary from a stint at Virgin Galactic, the place she was charged with creating the corporate’s consumer-facing house tourism product as the chief enterprise officer. Previous to this, Rich spent 20 years in advertising at Warners, the place she labored on campaigns for Harry Potter and the DC movies, amongst different huge studio releases. She exited in 2020.
“Blair is a creative innovator. She brings an outstanding history of building some of the most dominant brands and entertainment franchises in the world,” mentioned Grode. “Her addition to our best-in-class Legendary team, with her future-facing approach to global entertainment and her exceptional combination of strategic and creative expertise, will raise the bar for everyone at Legendary. We are now stronger than ever as we enter a new phase of our long-term strategic growth plan.”
Stated Rich in a press release, “In Legendary’s next evolution, we are committed to engaging people in unique, memorable ways, fostering connections that inspire and elevate their experience with our brands while expanding and optimizing new business and revenue opportunities.”
Legendary’s upcoming options embody the Minecraft film with Warner Bros, a film primarily based on the favored online game Avenue Fighter, and an untitled Alejandro G. Iñárritu movie starring Tom Cruise. In tv, Legendary collection Monarch: Legacy of Monsters has been renewed for a second season by Apple.
In October, Legendary purchased out the remaining fairness curiosity held by Wanda Group. The corporate is solely owned by administration and Apollo. Grode instructed THR of the transfer: “We think that there’s an opportunity to continue to create great content, both film and television and to expand what we’ve been doing in those areas. Not that we couldn’t do it before, but we now can do it through organic growth and through M&A.”
