Apple has introduced the iPhone 16e, replacing both the iPhone SE and iPhone 14 models in its lineup. This new handset is part of the iPhone 16 series and is targeted towards emerging markets like India. In 2024, India became the fourth largest market for Apple, with significant growth in iPhone shipments. However, older models like the iPhone 13 and iPhone 15 were more popular than the iPhone SE in the Indian market.
Despite the launch of the iPhone 16e, it remains to be seen how it will impact the Indian market, where previous-generation iPhone models still hold a significant share. The iPhone 16e is priced starting at 59,900 Indian rupees (~$689), making it a competitive option in the market. However, with the popularity of installment payment options like equated monthly installments (EMI), customers may prefer older iPhone models like the iPhone 15 or 16 due to price differentials.
The introduction of the iPhone 16e could help Apple expand its presence in India and drive more Apple Services revenues. The new model will be assembled in India, along with other iPhone 16 models. While local assembly may not impact pricing immediately, it could attract customers looking for a more affordable iPhone option.
Looking ahead, Apple is expected to offer discounts on the iPhone 16e during the festive season in India. However, similar discounts on existing iPhone models may make them more appealing to buyers. Overall, the iPhone 16e caters to a niche audience, including younger users who may prefer the latest model over older versions.
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