Timing plays a vital role in many aspects of life, whether it’s reheating pizza or canceling a free trial. And when it comes to social media marketing, the timing of your posts on Twitter can significantly impact your engagement rates.
While Twitter’s algorithm no longer has a chronological feed, the time you post still matters. Our analysis of over 1 million tweets showed clear patterns in posting times that yield higher engagement rates. The best time to post on Twitter is 9 a.m. on Wednesday, followed by Tuesday at 8 a.m. and Monday at 8 a.m.
On weekdays, mid-morning posts generally perform well, with engagement peaking around 9 a.m. This aligns with the demographic data showing that most Twitter users are active in the morning as they settle into work.
Posting consistently at the recommended times can help boost your engagement levels. However, it’s essential to remember that every target audience is different. Fine-tune your posting schedule based on your specific audience and track performance using social media analytics tools like Buffer.
In terms of content type, text-based posts outperform video and image posts in terms of engagement on Twitter. While video content is on the rise, Twitter remains a text-first platform known for real-time updates and punchy one-liners.
To maximize the effectiveness of your tweets, ensure your profile is complete, engage with followers, post visual content, and stay consistent with your posting schedule. Keep an eye on your analytics to track performance and make adjustments as needed.
For more detailed insights and tips on growing your Twitter presence, check out our guide on getting more followers on Twitter. Share your experiences and insights on the best time to post on Twitter by reaching out to us @buffer on social media platforms.
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