As Amazon leans right into content via Prime Video clip, MGM, Freevee and real-time sporting activities, the business stated that its 2023 content spend completed $18.9 billion.
Amazon invested $16.6 billion on content in 2022, “approximately $7 billion” of which was invested in “Amazon originals, live sports and licensed third- party video content included with Prime.” The business did not burst out that number for2023
2023 was a critical year for Prime Video clip, with the business introducing its initial Black Friday video game with the NFL, and with its Thursday Evening Football slate seeing scores surge. At the very same time, 2023 was the initial complete year that the business had MGM, offering it a system for brand-new flicks and television programs.
On the business’s Q4 incomes telephone call Thursday, Amazon chief executive officer Andy Jassy stated that the business has “increasing conviction that Prime Video can be a large and profitable business on its own.”
“And we’ll continue to invest in compelling exclusive content for Prime members like Thursday Night Football and Lord of the Rings, Reacher, Mr and Mrs. Smith, Citadel and more,” he included.
Additionally on the telephone call, Amazon’s CFO stated that content spend increased in Q4 due to brand-new sporting activities civil liberties in the U.K. and various other markets, yet that the business still thinks the financial investment deserves it provided the reaction from customers.
2023 additionally saw the SAG-AFTRA and WGA strikes, which created content spend at various other firms like Disney and Netflix to decrease somewhat in2023