Katie Kang, CEO of the new U.S.-based company Titan Content, is a key figure in the K-Pop industry, with a significant impact on its growth and development. With experience at major companies like SM Entertainment, Kang has played a crucial role in pioneering casting and training processes that have become industry standards.
In the early 2000s, Kang joined SM Entertainment when the K-Pop industry was dominated by J-Pop. She helped establish the casting and training systems that are now integral to the success of K-Pop artists. Kang’s work with groups like Girls Generation, SHINee, EXO, Red Velvet, and NCT has been instrumental in the globalization of K-Pop.
As the industry has evolved, Kang has observed changes in how companies operate. The shift to digital platforms, virtual fansigns, and direct fan interactions have all contributed to the continued popularity of K-Pop. Additionally, there has been a trend of K-Pop companies training and debuting non-Korean members to appeal to a global audience.
As CEO of Titan Content, Kang recently formed a new girl group called AtHeart. The group, consisting of members from Korea, Japan, the Philippines, and the U.S., aims to blend multicultural influences into their music. Kang emphasizes the importance of training each member individually and as a group to ensure their success in the industry.
AtHeart is preparing for their official debut this summer, with a focus on quality training rather than long-term preparation. Kang believes that now is the perfect time to introduce a new girl group to the K-Pop scene.
Kang’s leadership in a predominantly male industry has made her a role model for women in the workforce. She is committed to setting a positive example for young female employees and plans to continue her work in the industry for the next decade.
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