Super Bowl commercials are an essential part of the annual event, second only to the game itself. From memorable ads like Ben Affleck’s Dunkin’ Donuts collaboration to Cindy Crawford’s Pepsi promo, these commercials often steal the show. But the cost of airing a commercial during the Super Bowl is not cheap. So, how much does a Super Bowl ad cost?
Advertisers typically spend an average of $8 million for a 30-second spot, according to CBS News. This is $1 million more than the cost of running a 30-second ad during the 2024 Super Bowl.
Celebrities are often featured in these commercials, adding to the overall expense. For example, Dunkin’ Donuts paid nearly $10 million for Ben Affleck to star in a Super Bowl commercial in 2023. The brand saw significant success from the ad, including 7 billion impressions. During the 2024 Super Bowl, Dunkin’ ran a commercial called “DunKings” featuring Brad and other celebrities, which further solidified the brand’s presence.
The most expensive Super Bowl commercial to date was Amazon’s “Mind Reader” ad in 2022, featuring Scarlett Johansson and Colin Jost. The 90-second ad reportedly cost $26 million to produce.
With record-breaking viewership numbers in recent years, the Super Bowl remains a prime opportunity for advertisers to reach a massive audience. The 2024 Super Bowl was the most-watched in history, with over 120 million viewers tuning in.
As for attending the Super Bowl in person, ticket prices can vary. The cheapest tickets for the 2025 Super Bowl were around $3,000, while the average price was over $8,000.
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