Marvel Studios’ head of streaming, Brad Winderbaum, has had a successful year in 2024. From the success of X-Men ‘97 and Agatha All Along to Disney+’s profitable fiscal quarter, he is ready to continue this momentum into 2025. However, before moving forward, he is bidding farewell to the animated anthology series What If…?. While the show has explored numerous what-if scenarios, the decision to end it is based on the needs of the overall Marvel Cinematic Universe.
One key lesson that Winderbaum has learned since Marvel Studios started releasing TV shows on Disney+ is that they don’t have to cater to everyone. He emphasizes the importance of telling stories that resonate with people on a personal level rather than trying to create universal appeal.
Looking ahead to 2025, Marvel Television is gearing up for the highly anticipated series Daredevil: Born Again, featuring Charlie Cox’s return as Matt Murdock/Daredevil. Winderbaum also hints at new animated series like Your Friendly Neighborhood Spider-Man, Daredevil: Born Again, Eyes of Wakanda, and Marvel Zombies, each offering a unique tone and genre.
In a recent conversation, Winderbaum also touches on the future of characters from the former Netflix shows being integrated into the MCU canon and hints at surprises in store for fans of those series. He teases an exciting slate of Disney+ shows for 2025, reflecting the diverse range of stories and genres that Marvel has to offer.
As for the future of fan-favorite character Kamala Khan/Ms. Marvel, Winderbaum hints at her significant role in the MCU going forward. With the premiere of What If…? season three scheduled for December 22 on Disney+, Marvel fans have a lot to look forward to in the coming year.
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