Some consider that everybody has their very own “lady luck”, whether or not they’re a member of the family or a mentor at work.
For 21-year-old Hazel Wah, proprietor of nail salon Eden’s Atelier Co., her “lady luck” turned out to be world pop sensation Madison Beer, who made headlines for paying S$3,460 for the salon’s month-to-month rental on prime of the manicure she obtained for her live performance in Singapore.
It’s been a couple of month since Hazel’s story went viral. How is the salon doing now?
From a poly dropout at 18 to opening a nail salon
However first, we have to return to the start, when Hazel boldly determined to drop out of faculty at 18—one thing that not many individuals her age dare to do.
“I only dropped out early on as I wanted to be financially independent to support myself!” Hazel exclaimed. She went on to work a number of part-time jobs, equivalent to cashiering, performing admin duties at an workplace, and even educating kids at a childcare centre.
Regardless of juggling many roles, Hazel lacked an avenue to generate instant money and figured that changing into a nail technician may enable her to receives a commission after offering her providers.
This spurred her to hone her expertise, and along with a enterprise accomplice, they invested S$3,000 to open a small nail artwork studio on the finish of 2022 named berrybearynails, which was ultimately renamed to totonailstudio.
The trail that led to Madison Beer
Getting their title out was the largest problem for small nail artwork companies like Hazel’s, which led her to collaborate with a neighborhood content material creator to unfold consciousness and assist her achieve traction.
The rising assist from her shoppers ultimately gave Hazel the boldness to “take a leap of faith” to maneuver to a much bigger location, providing extra providers and hiring extra nail technicians. She additionally renamed the enterprise from totonailstudio to Eden’s Atelier Co. earlier this April.
Nonetheless, issues weren’t as rosy when her relationship along with her enterprise accomplice began to bitter.
Whereas Hazel acknowledged that she doesn’t wish to disclose too many particulars as she doesn’t need him to be “affiliated with any form of a bad reputation”, she shared that it was as a consequence of her accomplice’s lack of economic assist.
“To cut it short, he wasn’t present when financial troubles arose, which caused me to struggle,” she acknowledged, having since parted methods with him a couple of months later.
The break up solely left Hazel financially strapped, and he or she misplaced over S$20,000 to maintain up with the month-to-month rental charges and different bills, together with electrical energy payments and month-to-month salaries for her workforce.
“My fiance and friends [also] aided me by helping me out slightly with finances. They loaned me money here and there to help me keep the business afloat,” lamented Hazel. She additionally obtained a S$500 mortgage from one other content material creator good friend she made on TikTok to make ends meet.
As Hazel continued to tide by way of and even debated transferring again right into a smaller studio to make ends meet, she obtained a DM on Instagram from, shock, shock, Madison Beer!
In an Instagram carousel, Hazel defined that upon studying about Hazel’s predicament, the starlet paid for her nails and her rental for the month! Finally, this grew to become a lifeline for Hazel, and even a month later, she stays in awe of the expertise.
It felt actually surreal and I’m nonetheless, actually in disbelief by what occurred. She was genuinely so good and I’ll eternally be thankful for her actions! I by no means thought folks may very well be so good to others and I want to go it on after I handle to succeed.
Hazel Wah, founding father of Eden’s Atelier Co.
A month later, how is the enterprise doing now?
Since sharing her story, Eden’s Atelier Co.’s Instagram account grew by over 4,000 followers to 9,120 whole on the time of writing. All their nail technicians, together with Hazel, have been totally booked for appointments.
“Bookings have definitely picked up! For instance, we could have one to two appointments per day last time, but now, we have three to four per day!” she excitedly shared.
Whereas Hazel is delighted on the assist she has obtained, she admitted that the enterprise was not ready for the sudden inflow of consumers. She defined that she and her workforce needed to work extra time to slot in extra appointments and concurrently fulfil a number of orders for press-on nails.
To maintain the momentum, Hazel set a routine for her nail technicians to comply with that allowed them to assist one another once they have been in want.
“For instance, we help each other complete the presson orders [and] prep customer’s nails if the admin in charge is busy. Everyone is really helpful towards each other!”
Apart from sustaining its present momentum, the salon is trying to usher in extra providers within the subsequent 12 months or so. This contains doing lash extensions and facials and conducting reside gross sales on TikTok for his or her press-ons to work together extra with their followers.
Hazel additionally shared her ambition to open a sequence of salons to cater to numerous wants and stays extraordinarily grateful for the alternatives offered to her and her enterprise.
Everybody at Eden’s Atelier Co. is extraordinarily grateful for the chance offered to us. This was pure luck, and I’m perpetually grateful [that] I’m the chosen one for her type act. To our household and associates who supported us, I like all of you and thanks for at all times being right here for me.
Hazel Wah, founding father of Eden’s Atelier Co.
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Featured Picture Credit score: Eden’s Atelier Co.
